How Facebook’s Facelift Affects Your DJ Business

by Stacy Zemon

Although modifications to Facebook’s interface has caused outrage among many of its users, one has to admit that Mark Zukerberg has continuously demonstrated that he knows what he’s doing.

Facebook’s membership — including businesses and brands — have always increased after changes were announced, as have revenues collected from advertisers and others who use the site to market to consumers.

Still, if you’re wondering exactly how the latest revamp affects your mobile entertainment company, here’s a short list of changes you need to be aware of:

Sound of Music: Facebook has launched a Music dashboard that enables tune-oriented users to quickly discover what their closest friends are listening to as well as the most listened-to albums and top singles. That means multitudes of music listeners will now pirouette to Facebook for their tunes, meaning more people will use Facebook more often, and that, in turn could boost traffic to your Page.

Frictionless Sharing: Facebook’s new social/activity plugin (available to developers via Open Graph) may drive even more traffic to your site. Once installed on your website and enabled by a Facebook member, anytime a user visits your website, a notification of that visit – in the form of a “read” notification – can be sent back to Facebook where it’s shared on the user’s profile page and Wall, as well through the Facebook News Feed. Privacy advocates will surely contend this sort of automatic (i.e., frictionless) sharing goes too far, but since the user is always in charge of his or her Privacy settings, I see no reason to cry harm or suggest foul play.

Comments on Pages: Any Facebook member can now comment on a business or brand Page, regardless of whether they “Like” the Page. This change, which is a significant departure from the “Like to Comment” rule that Facebook had employed until now, opens conversation on branded Pages to many more users, which can draw more potential customers into the fold or cause a moderation nightmare on account of anyone now being able to comment on your Page whenever they want.

Friend Activity: By the end of September, users should see a Friend Activity tab on the Pages they Like that shows those going to your Page the Likes and Comments on posts as well as any mention of the Page by friends. The thinking here is fairly straightforward — the more personalized the Page, the more interest in visiting and interacting with the business or brand.

Status Update Character Limit: By increasing the status update character limit to 5,000 from 420, Facebook appears to be catering to those businesses and brands that have important long-form content to share with those who visit their page or read their updates via the News Feed.

Per Post Metrics: It used to be that Facebook Page administrators could only see per-post engagement and impression metrics when viewing self-published items on their Wall or in the News Feed. With the addition of Per Post metrics — available when exporting Insights via Microsoft Excel — businesses and brands can now track how they’re doing in the aggregate and as a part of exported Insight reports.

Stacy Zemon – Publisher and Chief Scribe

Stacy Zemon is internationally considered a leading authority and leader in the DJ industry. She has reached an audience of millions as a Radio, Club, Karaoke and Mobile Disc Jockey.

Stacy’s work as a Writer, Author and Publisher have enabled her to spawn the largest number of DJ business owners in the world!

She is author of the world’s best-selling DJ books: The Mobile DJ Handbook, The DJ Sales & Marketing Handbook and The Mobile DJ MBA, and was a longtime writer for DJ Times magazine.

Stacy is also the Founder & President of DJ Video Network – Internet TV for DJs, by DJs.

Her mission is to provide educational resources for DJs that support their professional growth and financial prosperity.

Write to her c/o Stacy@ProMobileDJ.com. For the longer version of Stacy’s story, click here. To learn about the business services she provides for other DJs, click here.

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