By Stacy Zemon, Publisher & Chief Scribe
Using social media has become a critical component of every DJ company’s search engine rankings to engage existing and potential clients. Here are some tips for gaining the most benefits from using Google +, Facebook, and Pinterest.
Promoting your DJ service’s website via a personal Google+ network to friends, relatives, and colleagues, and generating +1 votes can boost your site’s Google search ranking by nearly 15 percent. Make sure to fill out the About page of your personal Google+ profile and link it, as well as your Google+ business page to your company’s website for strong (easy) links directly from Google’s social platform.
Facebook is the reigning king of social networks. Your network of friends can prove to be your biggest (and easiest) network of potential client-ambassadors because they’re people who already know, trust, and view content you share through Facebook. Create share-worthy content on your website because they are what increases your website’s presence in the search engines.
Pinterest is probably the most underused venue for sharing content and increasing online exposure. Many DJ business owners don’t realize that it’s one of the simplest social networks to get started with, and correctly setting up your account provides powerful social signals and a very strong link to your website with minimal effort. Getting employees to pin regularly (an easy task) makes keeping up with this network a breeze. Familiarize yourself with the best times to share and get started. Verify your website (under Settings) to make the link followable for extra search-engine love.
Social Media connections have great value to your mobile entertainment business, so I recommend spending less time sharing commentary on politics, gun control, etc., and spending more time on activities that will positively impact your DJ service’s search engine rankings.