Your Social Media Questions, Answered: #1

Social Media 98 modified

By Tony Schwartz, “The Social Media DJ”

Here’s the first edition of Your Social Media Questions, Answered. Our first question comes from Jacob, who sent me this email:

Hey Tony:

So Facebook took away the popular “Like/Invite” hack. Any tips on how to increase my following and exposure?

Jacob

Houston, TX

Great question! First, for those that aren’t aware of the “Like/Invite” hack, you really missed out. Before this change, you could send a “Like” invite to any user that liked a photo, video, status update, .etc on your fan page. This was a great way to increase the number of “Likes” for your page; I was able to invite my client’s engaged friends, which led to several bookings. Talk about a great ROI.

But alas, all good things come to an end. I can’t be mad at Facebook; there is a distinct value in social media marketing and they want to monetize as much as that as possible. And promoting your page for Likes still can be beneficial; it’s just more expensive now. So now, what’s next? The answer is simple: Live Video.

Video right now is cheap. I’ve promoted video posts for as little as a penny per view. And Live Video is all the rage, and you can get a ton of exposure for free. I’ve had colleagues share that their Live Video had upwards of six figure views; I don’t know about you, but that’s pretty damn good for a mobile DJ.

So, look in utilizing Live Video in your performance, and behind-the-scenes. Experiment with it, develop a style, and the result will come. Until Facebook takes it away and makes you pay for that.

Trent asks:

Tony,

Nice website! I noticed you have a Pinterest icon on there. Does it work? Is it worth my time? What should I post? Thanks for considering my question!

Trent

San Diego, CA

Thanks for writing in Trent. A couple just booked with me last week for their 2017 wedding date; and the bride had found me through Pinterest, of all places. She had picked a beautiful venue here in Seattle – Sodo Park – and was searching her venue on Pinterest. Well, guess who just happened to popped up? I did, as I had pinned photos from my Sodo Park weddings on my Pinterest business account. She followed the link to my reception recap on my site for Chris & Rachel’s wedding, felt a connection after reading, and a week later, she was booked.

So, yes, Pinterest has some value for us wedding DJs. You just need to take the time to do it right: post AWESOME photos, write good descriptions, tag locations, and then let the search engine do it’s magic.

Oh, and Trent, Stay Classy. (Sorry, I had to do it.)

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