Featured Articles

How DJs Can Use The “Profit First” Financial Management System

By Gregg Hollman, “Party Professional” One of my favorite business book writers is Michael Michalowicz, author of titles including “The Toilet Paper Entrepreneur” and “The Pumpkin Plan.” The principles from Michalowicz’s latest book, “Profit First – A Simple System to…

“Work Smarter Not Harder. Still?”

By Stu Chisholm, “The Complete Disc Jockey” One of the most enjoyable DJ expos I’ve ever attended was the Mobile Beat show in Cleveland, Ohio in 1999. It was a first for me in many ways. For one, it was…

The Gift of Paying Attention

By Elisabeth Scott Daley, WED®, ABC™ – Liz Daley Events “A Passion for Performance” The Difference Between a “Cheap” DJ and an “Expensive” DJ How Much? One thought will very quickly enter the mind of every bride beginning to plan…

Make a Goal Then Let Go!

By Stacy Zemon, Publisher & Chief Scribe Over the years I’ve come to realize that goals may in fact get us to some predetermined destination, but at what cost? Now, before you write this off as some rationalization for lack…

The Creative Personality

By Stu Chisholm, “The Complete Disc Jockey” Back in the year 2000, I read an excellent piece by David H. Lyman called “The Creative Personality.” Regular readers know that this is one of my top-tier topics, because absolutely everything that…

The Psychology of Sales

By Stacy Zemon, Publisher & Chief Scribe Sales can be a daunting task for anyone, including DJ entertainers. No doubt you’ve spilled your heart and soul into your business but to make it successful, you need bookings – and lots…