Some good advice from Aussie, John Beck. Take a look! Nice shirt, John
Category Archives: Branding
Business Branding Tools for 2013
By Stacy Zemon, Publisher & Chief Scribe Your brand is a value proposition. It is what people expect to get when they book your DJ service. It is the promise of certain benefits both material and experiential, and immediate and forthcoming. It is also a promise that the benefits your clients receive will be worth…
What Does Your Brand Stand For?
By Stacy Zemon, Publisher & Chief Scribe Ask yourself, what does your mobile entertainment company’s brand stand for? Try to answer the question in one sentence without using any product or service descriptions. Legendary entrepreneur Richard Branson was once asked, “What does Virgin stand for?” He could have answered “a great music store” or “a…
Business Lessons Learned From Santa Claus
By Stacy Zemon, Publisher & Chief Scribe DJ business owners can benefit from paying attention to a page or two from Santa Claus’ playbook. Listening to customers, never overpromising, staying positive and not overpaying for new gear are all traits of Santa that we DJs would be wise to emulate. If crowded stores and bitter…
Is Your Ego Getting in Your Way?
By Stacy Zemon, Publisher & Chief Scribe Have you ever met another DJ with a big ego? I know, it’s a silly question because most of us have, shall I say, very “healthy” egos. We’re performers and can’t help ourselves, right? There is a natural tendency on the part of some DJ business owners to…
The Benefits of Offering Communication Options to Your Clients
By Shayn Satten, “Teen Entertainment Specialist” In recent years, the mediums we use for connecting with clients have changed. Where once there were just phone calls and emails, now we have Facebook messaging and texting as added options. If you are working with the Teen Market, these are important places for your company to create…
Creating an Impressive Business Image
By Stacy Zemon, Publisher & Chief Scribe Take a moment and look into the mirror right before meeting with a potential client. Do you see an image that “screams” well-groomed, properly dressed, competent professional? Beyond your personal presence, your business image is also defined by your accoutrements. That’s why it’s important that you make sure…
Inc. Magazine’s 2012 Coolest College Start-Up
Arizona Pro DJs was named Inc Magazine’s Coolest College Startup in America. http://www.azprodjs.com
Being Prepared with an “Elevator Speech”
by Jason Jani Sometime ago one of my very good friends named Gerry Siracusa asked me how I would answer the question “What do you for work?”. After giving it some thought, I candidly responded with a high level brush of my role at Sound Connection Entertainment, and the fact that I love what I…
