by Stacy Zemon Ringing in the new year with a few resolutions? As you make plans to eat more healthfully and finally run that 5K, it might also be a good time to assess how you’re running your entertainment company. Growth is a perennial priority because it means we can hire more DJs, add new…
by Guest Blogger, Tony Tee You might disagree with that line. I’m OK with that, but hear me out. As humans, we judge. I’m not a psychologist, but I really believe that everyone on some level is constantly judging anyone they interact with. If you don’t know someone and are talking with them, you are…
by Stu Chisholm Happy 2012! In the last installment I outlined some of the things we can do to speed up the time it takes to get in to a venue and be fully set up, as well as the reverse at the end of the event. This time around, I’d like to shift the…
by Stacy Zemon Top 10 List 1.Learn how to delegate and do more of it. There are so many things to do when you’re running a DJ business, it’s easy to delude ourselves that we need to do all of them. Then we wonder why we’re so tired and frazzled and have no time to…
by Stacy Zemon The holiday season represents a unique time of the year for savvy DJ marketers. Whether online or offline, the consumer audience is at its peak during this time. People are ready to shop, shop, shop. While hiring a mobile entertainer may not be foremost on their mind – unless they’re planning a…
by Stacy Zemon, From the book, “The Mobile DJ MBA” The winter holidays are a big gift for savvy DJs who know how to tap into seasonal spending spikes. If you’re on the frenzied front lines of the battle for bookings, advance planning is essential for winning sales and raising your company’s visibility. To stand…
by Stacy Zemon It can happen to the best of entertainers. While a DJ business owner is putting in long hours to build a business during the week and then going to gigs on the weekend, a marriage can fray. The next thing the owner knows, his or her spouse may be filing for divorce….
During August 8-11, 2011, a couple of thousand DJs will gather together in Atlantic City to attend the annual International DJ Expo at the Trump Taj Mahal. While many of us will focus our attention on the seminars and panel discussions, we cannot help but also be drawn to checking out “what’s new” on the…
by Stacy Zemon According to the American Disc Jockey Association’s website, “Rates for the DJ industry vary greatly, ranging from $350.00 to over $5,000.00 with an average of $1,200.00 for a 4 hour booking.” Let’s break this down. Say you are a solo-op who wants to gross $100,000 annually. You would need to do about…
by Matt Ryan For we DJs, the summer months are filled with wedding receptions, class reunions, and pool parties – and there’s not a school dance in sight, at least until August that is! Teachers and many administrators are away from their buildings, so there is little in the way of marketing you can do….
