By Laura Cave – “The Knot Knows” Today’s brides and grooms are reaching out to their dream DJs (and all their vendors) virtually around the clock — and now, more than ever, their tablet computers and smart phones are playing a part in how they learn about you. A few small things can help you…
By Andy Ebon, “Wedding Marketing Expert” Many years ago, I read Robert Ringer’s ‘Winning Through Intimidation.’ One of his axioms was the ‘Theory of Reality:’ Essentially, things are as they are, not as you’d like them to be. Failure to acknowledge reality in business is akin to banging your head against the wall. You must…
By Stacy Zemon, Publisher & Chief Scribe Using social media has become a critical component of every DJ company’s search engine rankings to engage existing and potential clients. Here are some tips for gaining the most benefits from using Google +, Facebook, and Pinterest. Google+ Promoting your DJ service’s website via a personal Google+ network…
By Stacy Zemon, Publisher & Chief Scribe DJ business owners can benefit from paying attention to a page or two from Santa Claus’ playbook. Listening to customers, never overpromising, staying positive and not overpaying for new gear are all traits of Santa that we DJs would be wise to emulate. If crowded stores and bitter…
By Stacy Zemon, Publisher & Chief Scribe The holiday season represents a unique time of the year for savvy DJ marketers. Whether online or offline, the consumer audience is at its peak during this time. People are ready to shop, shop, shop. While hiring a mobile entertainer may not be foremost on their mind –…
By Stacy Zemon, Publisher & Chief Scribe If you want prospective clients to open your emails, you need to pique their interest. Here are seven techniques that will make emails from your DJ service stand out, rather than get deleted or ignored: 1. Send it through a referral. If possible, get a person known to…
Brett Friedman: I love promobiledj.com – so many great tips, and advice. I log on everyday to read something or watch one of the great videos just to keep things fresh in my mind! Bob Holl: ProMobileDJ is..Educational, Informing, & FUN! I enjoy learning from fellow entertainers from around the country as they share their…
By Stacy Zemon, Publisher & Chief Scribe The cheapest form of marketing is word-of-mouth referrals. A favorable referral is like having someone pre-sell your DJ services, so when someone throws some love your way in this manner, it’s a real blessing. Show how much you value these blessings by taking time every week to make…
By Guest Blogger, Terry Hopper “0% In House Financing and Payment Plans available on all packages!” That phrase is GOLD. You will see it on my DJ company’s brochures as well as hear me “casually” mention it toward the end of meeting with a prospective client. It’s usually then that their eyes widen even more,…
By Stacy Zemon, Publisher & Chief Scribe 21st century marketing isn’t a single set of plans that you set and review at the end of the year. It’s something you need to do continually. And, if you include multiple items in your overall strategy, you’ll most likely have even better results. I suggest using Google…
