By Matt Ryan – “School Dance Pro” As this school year comes to a close, you should be working on filling your unbooked dates next school year with new school clients. Many schools that have dance dates selected for next year have already booked with you, but there are others that will have their dates…
by Stacy Zemon – Publisher & Chief Scribe The annual NCAA Tournament — also known as “March Madness” — consists of 68 college basketball teams competing for their sport’s ultimate achievement: a national championship. Some small businesses can cash in directly on the three-week event. But you don’t have to run a sports bar to…
by Matt Ryan – “School Dance Pro” March and April are two common months for standardized testing in schools. These tests are used to measure student achievement, and in many cases, serve as the school’s report card on the effectiveness of the education it is providing its students. Teachers and administrators do everything they can…
by Matt Ryan – “School Dance Pro” This school year is barely half way over, but school teachers and administrators are already beginning to plan for 2013, so don’t wait until school’s almost out to market your school dance services for next year. NOW is the right time to begin. By acting early, you are…
by Stacy Zemon As a DJ business owner, knowing the profile of your target clients is extremely important. There are some powerful tools on your Facebook business page at your disposal that can help you reach them. Because Facebook has over 400 million active users and is one of the most frequented websites in the…
by Stacy Zemon The holiday season represents a unique time of the year for savvy DJ marketers. Whether online or offline, the consumer audience is at its peak during this time. People are ready to shop, shop, shop. While hiring a mobile entertainer may not be foremost on their mind – unless they’re planning a…
by Jerry Bazata Part 2 of a 2 Part Article As stated previously in Part 1, you have less than 3 seconds to capture the attention of a reader before he or she decides to read, delete or save your sales pitch. Once you have captured the readers attention, the next challenge is to communicate…
by Alan Dodson Self–promotion is very necessary for individuals and small companies. If you don’t tell people about you … who will? It has to be done right or it can come across as being less than valid or possibly downright bad. Unless you have an advertising department like a car dealer, you can’t afford…
