by Alan Dodson It is clear from many sources that Facebook has redefined the word friend and is responsible for introducing two words to the world: unfriend and defriend – both probably verbs and in the Facebook world the word “friend” itself is now an adverb as in, when somebody likes you, they friend you…
by Matt Ryan Now that August is here, teachers, administrators and advisers are filtering back into schools. In fact, school is some parts of the country is already back in session! Hopefully, you’ve already got a great start on your school bookings for this year from the spring; however, it’s not too late to start…
by Stacy Zemon Facebook Fan pages allow you to officially represent your DJ business on Facebook. You get to give your “fans,” clients and potential clients a unified place to hold conversations about you, to get updates on what you’re doing, interact with you, and connect with other people who are “just like them” and…
by Stacy Zemon Utilizing social media to market your DJ services is about as ironclad an approach as you can take to increase sales without costing you a dime. This very effective strategy is based upon building relationships FIRST before you actively begin promoting your offerings. Conducting sales through “Relationship Marketing” can help increase sales…
by Alan Dodson If you were paying attention to advertising in 1990, Andre Agassi appeared in a commercial for Canon Cameras featuring the new EOS Rebel camera. Those of you who know tennis also know that Andre was a rebel in many ways; however, very few athletes have taken the effort to overhaul the way…
by Stacy Zemon The Knot is not the only place brides go anymore to investigate wedding vendors. Just in case you haven’t heard, WeddingWire is “HOT!” The site allows engaged couples to look at vendor information, reviews and ratings. It’s also an online tool for booking wedding professionals who have 4 and 5 Star reviews…
by Stacy Zemon (Excerpt from The Mobile DJ MBA) DJ King Kong from New York felt like he was on top of the world as he realized his business had nearly doubled over the past two years. He beat his chest with pride, and gazed lovingly at his booking calendar. Kong knew this was no…
by Stacy Zemon What is a Value Proposition? In simple terms it is the sum total of the benefits that clients receive when they book your services. Your value proposition should be a powerful statement designed to capture the hearts and minds of prospects by demonstrating the advantages of choosing your mobile entertainment company. It…
by Stacy Zemon When running a mobile DJ business in a highly competitive area, if you’re trying to be all things to all people, this may not be the right strategy for you. Here’s how to stay focused. The process of finding a target market and narrowing your company’s focus to appeal to it directly…
by Jerry Bazata Here’s a recent interview I conducted with a social media strategies expert, Doreen Nicastro, CEO of Nicastro Consultants. Doreen has twenty years of experience in information technology project management. She facilitates a process that helps small business owners with management and control of their social media presence, branding, policies and creating a…
