By Stacy Zemon, Publisher & Chief Scribe To successfully gain responses from sales e-mails – like the kind you send to prospects after a bridal show to see if they’re interesting in speaking with you – have to demand readers’ attention and pique their interest. What Doesn’t Work and Why The typical DJ sales e-mail…
By Alan Dodson, the “Wedding Wizard” I constantly find myself coming up with new and better ways to create unique, amazing weddings. I have for a long time, considered myself to be far more than just a DJ or MC, or even a Wedding Entertainer because in addition to these roles I am a planner,…
By Stacy Zemon, Publisher & Chief Scribe Sales can be a daunting task for anyone, including DJ entertainers. No doubt you’ve spilled your heart and soul into your business but to make it successful, you need bookings – and lots of them! I’ve had the opportunity to do business consulting with a number of mobile…
By Stacy Zemon, Publisher & Chief Scribe I’m fortunate to know a number of remarkably successful people in our industry. Over the years, I’ve noticed that all of them share attitudes and behaviors that have propelled them to the top of our field. Chief among these is a willingness to consistently improve. Here are four…
Brian S. Redd makes some excellent points about what to say to clients who are focused on price, and local competitors that underbid you for events.
By Stacy Zemon, Publisher & Chief Scribe DJ business owners can benefit from paying attention to a page or two from Santa Claus’ playbook. Listening to customers, never overpromising, staying positive and not overpaying for new gear are all traits of Santa that we DJs would be wise to emulate. If crowded stores and bitter…
By Stacy Zemon, Publisher & Chief Scribe Multi-op managers who also entertain every weekend and try to strike a balance between their professional and personal lives, may not have the additional time needed to devote to the sales end of running their DJ services. If this is the case for you, then hiring a dedicated…
By Guest Blogger, Terry Hopper “0% In House Financing and Payment Plans available on all packages!” That phrase is GOLD. You will see it on my DJ company’s brochures as well as hear me “casually” mention it toward the end of meeting with a prospective client. It’s usually then that their eyes widen even more,…
DJ Brian S. Redd shares his thoughts about value versus price, and “selling the sizzle, not the firecracker” (Courtesy of DJ Mikey Mike).
From “The Mobile DJ MBA” by Stacy Zemon Here is a glimpse into the mind of the average prospect looking to hire a mobile DJ. “I need a DJ at my party who has lots of good songs so my guests will dance and have fun. I don’t have very much left over in my…
