by Jerry Bazata – “Money Answer Man” Nearly all DJs are comfortable sending an email introduction of our services that highlights our company’s offerings; however, when it comes to making unsolicited sales phone calls…well, now that’s a different story entirely. Enter the “Fear Factor.” Unlike calling a prospect who has requested information, making a cold…
by Matt Ryan – “School Dance Pro” This school year is barely half way over, but school teachers and administrators are already beginning to plan for 2013, so don’t wait until school’s almost out to market your school dance services for next year. NOW is the right time to begin. By acting early, you are…
by Alan Dodson – “Wedding Wizard” No matter how great a DJ you are, before you can begin entertaining, you must first make the sale. Conventional thinking maintains that great sales people provide great customer service. This creates happy clients, which generates additional sales and a good referral base. However, there’s more to it than…
by Matt Ryan – School Dance Pro How many times have you been called by one of your best school clients to book a date in which you are already sold out or otherwise can’t perform? Is your client base of schools grow, this will enviably occur more often than you’d like, especially considering schools…
by Mike Walter I gave a seminar the other day to my local DJ Association (The NJDJN) of which I am a proud member. The seminar is entitled “Running Your Multi-Op From the Man Who Wrote The Book” and I used this opportunity to announce that I have, in fact, actually written a book (warning:…
by Stacy Zemon (Excerpt from The Mobile DJ MBA) DJ King Kong from New York felt like he was on top of the world as he realized his business had nearly doubled over the past two years. He beat his chest with pride, and gazed lovingly at his booking calendar. Kong knew this was no…
by Alan Dodson Want to get a bunch of Mobile DJs upset with you and each other? Go onto one of the chat boards or Facebook Groups and start talking about Rates and Full Time vs. Part Time! This discussion has gone on for years in many ways and in many locations, and there are…
by Jerry Bazata Many mobile DJs with a significant amount of open dates will automatically reduce the price of their services to book events, and secure deposits or retainer fees. The upside of this practice is that it is a fail safe method to ensure you are continuously working. The downside is that you have…
by Alan Dodson When you are meeting with potential clients, do you spent more time telling them what you offer or asking questions about what they need and want? If you were to record your typical consultation meeting, you’d probably find you are spending more time talking than you are asking questions and listening. There…
