Branding

Business Cards – Your First Impression

By Dave Austin, “Music Professor” I was attending a DJ conference some time back, and as most of us do, exchanged business cards with most everyone I met.  However, one DJ’s card (which I still have) stands alone in my…

Are You Unique or a Copycat?

By Stu Chisholm, “The Complete Disc Jockey” This is one of those topics you’ve seen me write about before: your performance. More specifically, what makes up your show and how it differs from any other. As I rebuild my own…

Making a Power(ful) Point

By Ben Stowe, CTS, “Sound & Lighting Guru” Usually my articles are on something techy, and usually related to some specific piece of gear or best practice. I suppose this one doesn’t stray far from that, so let’s call it…

How Your Website Can Gain You More Clients

By Stacy Zemon Your website has to do a lot of heavy lifting when it comes to connecting with your visitors and moving them into action towards becoming a client. But this isn’t easy. As a copywriter who specializes in…

Are you lying to yourself about your DJ Business?

By Alan Dodson, “Wedding Wizard” When considering your skill level and business abilities, do you lie to yourself? The answer is most likely ‘yes.’ There are several ways that most people lie to themselves. If you see yourself in the…

Attracting High-End Wedding Clients

DJs, it’s no secret that luxury brand buyers’ needs are quite different from those of traditional buyers. With more resources and generally less time available than the average consumer, competition for their money and attention is fierce. So how do…