Branding

Business Cards – Your First Impression

By Dave Austin, “Music Professor” I was attending a DJ conference some time back, and as most of us do, exchanged business cards with most everyone I met.  However, one DJ’s card (which I still […]

Branding

Are You Unique or a Copycat?

By Stu Chisholm, “The Complete Disc Jockey” This is one of those topics you’ve seen me write about before: your performance. More specifically, what makes up your show and how it differs from any other. […]

Branding

Making a Power(ful) Point

By Ben Stowe, CTS, “Sound & Lighting Guru” Usually my articles are on something techy, and usually related to some specific piece of gear or best practice. I suppose this one doesn’t stray far from […]

Branding

Attracting High-End Wedding Clients

DJs, it’s no secret that luxury brand buyers’ needs are quite different from those of traditional buyers. With more resources and generally less time available than the average consumer, competition for their money and attention […]