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Bright Ideas/Best Practices

Different Times Call for Different Strategies

By Stu Chisholm, “The Complete DJ” Things sure have changed since I started my DJ business back in 1979. The technology is just the most obvious, going from vinyl records and tapes, on through CDs […]

Bright Ideas/Best Practices

DJ Faux Pas

By Dave Austin, “Music Professor”   It goes without saying that the DJ business is brutally competitive, and anything we can do to give ourselves an edge should become a part of our model.  Let’s […]

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Bright Ideas/Best Practices

When Is It Time to Retire?

By Stu Chisholm, “The Complete DJ” Well, once again I’ve survived another trip around the sun. Yes, it’s my birthday. This year it’s the big 5-8! Having started my DJ career in 1979, that means […]

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Bright Ideas/Best Practices

Why You Should Attend DJ Shows

By Keith “K.C.” KoKoruz, “The Science of Marketing” I am a self-admitted DJ Show/Expo junkie. I attended my first DJ show in 1989 put on locally in the Chicagoland area by a DJ supply store. […]

Bright Ideas/Best Practices

Write-Off the Gear You Buy at the DJ Expo

Every August a couple of thousand DJs will gather together in Atlantic City to attend the annual International DJ Expo at the Trump Taj Mahal. While many of us will focus our attention on the […]