Customer Service

The “WOW” Factor – Create It Every Time!

by Alan Dodson, Editor in Chief How do you stand out in a market that is filled with low-priced and inexperienced DJs?  “WOW” your clients at every opportunity, that’s how! Let’s face it, the one […]

Customer Service

“Bridezilla”? Really?

It’s her wedding day and she’s determined to be the star of the show. A neurotic, perfectionist and control freak, she’s not about to let anyone or anything stand in her way. The way she […]

Customer Service

Customer Service is a Feeling

Have you ever tried to make a purchase at a store and faced a cashier who was more interested in continuing their conversation with another employee than serving you? Have you ever been unable to […]


How To Gain Referrals from Past Clients

One of the best ways to grow your disc jockey business is to get referrals from past clients.   Because the referring party has pre-sold your services, the new prospect is much easier to close than […]