Bright Ideas/Best Practices

A Clever Way to Book More Weddings

By Guest Blogger, Terry Hopper “0% In House Financing and Payment Plans available on all packages!” That phrase is GOLD. You will see it on my DJ company’s brochures as well as hear me “casually” […]

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Former Editorial Staff

The Benefits of Marketing to Past Clients

By Stacy Zemon, Publisher & Chief Scribe 21st century marketing isn’t a single set of plans that you set and review at the end of the year. It’s something you need to do continually. And, […]

Marketing

The 6 Pillars of Wedding Marketing DVD

Review by Guest Blogger, Kirk Rothrum It’s safe to say that most wedding entertainment professionals didn’t enter their field for the love of marketing. It’s a complex headache to many, and often put on a […]

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Bright Ideas/Best Practices

The Importance of Conducting Market Research

By Stacy Zemon, Publisher & Chief Scribe Marketing research can give your DJ business a picture of what kinds of new products and services potential clients want, and can bring in extra profit. It can […]

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Bright Ideas/Best Practices

What If Your DJ Business Was a Book?

By Stacy Zemon, Publisher & Chief Scribe Since I started ProMobileDJ.com, I’ve been encouraging DJ business owners to organize and manage their companies as if it were a book. Granted, I’ve never put it this […]

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Former Editorial Staff

Integrate Your Marketing Efforts

By Stacy Zemon, Publisher & Chief Scribe DJ business owners need to ensure that they are reaching prospects by using different tools such as search engine optimization, direct mail advertising, and email marketing. Having a […]