Facebook

Is Facebook Live Hurting or Helping You?

By Tony Schwartz, “The Social Media DJ” Right now, Facebook Live is the hottest thing in social media. For the uninitiated, Facebook Live is a live-streaming feature within the Facebook platform in which a user […]

Branding

Create a Solid Strategy for Your Website

Your DJ website should have a well-defined strategy. In order to do this, you must first ask yourself the following questions: What are my brand goals? Knowing your brand, inside and out, is the key […]

Marketing

I’m Over Snapchat

By Tony Schwartz, “The Social Media DJ” So, earlier this year, I was one of the many who jumped on the “Snapchat is going to be HUGE!” bandwagon. And now, as the Summer of 2016 […]

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Former Editorial Staff

3 Critical Marketing Metrics to Follow

By Stacy Zemon, Editor & Chief Scribe Metrics are the foundation for any successful DJ company’s marketing strategy, but most companies fail to use many of these important metrics to calculate success or failure. Too […]