Category Archives: BUSINESS

Be Interesting or Be Gone!

Marketing business sales

By Andy Ebon, “Wedding Marketing Expert” As I was reading every possible book and resource on blogging, I came across the great title: No One Cares What You Had For Your Lunch: 100 Ideas for your blog. It turned out to be one of the most important marketing lessons, about blogging, micro-blogging (Twitter), social networking…

Create an Online Newspaper with

Paper Li

By Gregg Hollmann, “Party Professional” Ever dreamed of publishing your own daily online newspaper? Using a free application called, now you can! The essence of the program is that you as the publisher select parameters for content, and then the program combs through millions of social media accounts and newsfeeds, compiling the best…

Reviving a Dead Lead with an Email


By Tony Schwartz, “The Social Media DJ” As a mobile DJ, one of the most frustrating elements of the sales process is the “dead lead.” You know what I mean: an inquiring couple shoots you an email, you stop whatever you are doing to respond as quickly as possible, and then… nothing. Subsequent emails also elicit…

Create Your Future Today

Your Future

By Julie Oshins, “Play It Forward” Abraham Lincoln once said, “The best way to predict your future is to create it.” I happen to think old Abe was a pretty wise dude, and talk about persistence! He was consistently rejected in politics for like 30 years before he got elected as President! So, he knows…

Growing a DJ Business with Advertising

Advertising 2

By Gregg Hollmann, “Party Professional” DJ entertainment is surely a referral-based business, so why advertise at all? As DJs, we offer an intangible service that is hard to describe by text, photos, or even video. A prospective client really needs to be at an event to appreciate what a skilled DJ can bring to a…

7 Guidelines to Make Success Inevitable in 2016

success 2016

By Doug Sandler, “Nice Guys Finish First” What does the little voice inside your head tell you about your future? Many times, it will not be just one voice, it will be an entire choir of voices. The key to success is knowing that you are able to conduct the choir. It is you that…

Financial Forecasting for DJs

Most Disc Jockeys (DJs) hate working with numbers. In this video, DJ Gregg Hollmann describes the benefits of preparing a budget/forecast, and introduces a template that all DJs can easily use to prepare a forecast for the coming year. This presentation includes a detailed review of the spreadsheet, and links to access the free templates…

New Year’s Resolution: Completion


By Julie Oshins, “Play It Forward” In January most of us create resolutions, or at least goals for the rest of the year. A proposed future we are hoping to live into. Then when December comes around (Where did the year GO?) We reflect on the past year and how we did with these goals….

Selling Hypnotically for DJs: An Interview with Incredible Hypnotist Richard Barker

Richard Barker

By Stacy Zemon, Publisher & Chief Scribe Can a DJ use hypnosis on prospects while engaged in the booking process? Whether your skeptical of hypnotism or not, the answer is “Yes!” According to world renowned hypnotist Richard Barker, “Hypnotism is not a magic potion. When I hypnotize someone they expect a zap or some kind…

New Year’s Resolutions

New Year

By Keith “K.C.” KoKoruz, “The Science of Marketing” It is New Year’s Resolution Time. Starting 2016 out with a plan and a goal So let’s just say what half of you are thinking, “New Year’s resolutions are stupid and no one ever follows through anyway.” The other half of you are saying, “It’s a New…