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Sales

You Are the Unique Advantage

By Alan Dodson, “Wedding Wizard” Someone once said, “To sell successfully, you need to be as aggressive as Donald Trump, as innovative as Albert Einstein, as independent as Katharine Hepburn, as analytical as Sherlock Holmes, […]

BUSINESS

Effective Communication with Clients

By Jerry Bazata, “Money Answer Man” DJ business owners are faced with a new and complex challenge in targeting and communicating with new clients. The increased mobility of written communication has dramatically changed the way […]

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Advertising

Paid Advertising for DJs on Yelp

By Gregg Hollmann, “Party Professional” Yelp is an American multinational corporation founded in 2004 and headquartered in San Francisco. It develops, hosts and markets Yelp.com and the Yelp mobile app, which publish crowd-sourced reviews about […]

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BUSINESS

The Importance of Preparation

By Stu Chisholm, “The Complete Disc Jockey” One of my constant refrains over the years has been that I’ve never regretted too much preparation, but have often regretted not enough. If you’re reading this and […]

Branding

6 Books to Help Strengthen Your Brand

By Stacy Zemon: Every DJ company needs a strong brand. A brand will set your business, product, and even yourself apart from the competition, create a lasting impression with clients, and essentially help promote, market, […]