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Former Editorial Staff

4 Strategies for Improving Sales

By Stacy Zemon, Publisher & Chief Scribe If you’ve just started a DJ business, you need sales, right? Trouble is, you may not be sure how to put together a sales approach. And, the truth […]

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Bright Ideas/Best Practices

Being Charismatic Can Lead to Your Success

By Alan Dodson, “Wedding Wizard” I came across this a while ago and it made an impact on me. It is not all mine or original, as I have modified this to reflect my feelings […]

Branding

Attracting High-End Wedding Clients

By Stacy Zemon DJs, it’s no secret that luxury brand buyers’ needs are quite different from those of traditional buyers. With more resources and generally less time available than the average consumer, competition for their […]

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"How To" Tutorials

CHAUVET DJ Thursday Vids: Happy Endings

In this edition of Thursday Vids, Geoff talks about the importance of making a great LAST impression at a gig – something that can be just as important as the first one.

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Marketing

Why is it We Blame Wedding Marketing Tools

By Andy Ebon, “Wedding Marketing Expert” Men and their tools. In our minds, we form an image of a man at Sears, drooling over the latest drill or gadget. Kind of funny… Somewhat sweeping in […]