Category Archives: BUSINESS

Rolling the dice on price: Sales process strategies that work


By Andy Ebon, “Wedding Marketing Expert” Today, major complaints of wedding industry business people, about the selling process, is not much different from 35 years ago. The short list I can’t seem to get these people on the phone. They either have no budget or a dollar amount, based on nothing. It seems the greatest weight…

DJ Tips in Under a Minute: How to End a Prospect Meeting

DJ Jay Brannan shares an excellent idea for how to end a meeting with a prospective client. Check out more DJ Tips in Under a Minute at

New Insights Every Wedding DJ Should Know

By Laura Cave, “The Knot Knows” It may seem like a no-brainer, but one of the keys to business success is knowing your client. You might think you already know brides, and some things never change. But new brides come into the market every day with new expectations and tastes shaped by the ever-changing music,…

4 Tips for Turning Clients into Your Best Salespeople


By Stacy Zemon, Publisher & Chief Scribe If you’re not using your most satisfied clients to pitch your DJ service to their colleagues, friends, neighbors, professional associates, etc., you’re missing out on one of the most powerful resources you have. In today’s business world, you’ve got to get them marketing and selling for you. Sounds…

The Value of YOU

Shani Barnett and Bride

By Elisabeth Scott Daley, WED®, ABC™ – “A Passion for Performance” It’s easy for the general public to devalue what we do as mobile DJ entertainers for weddings and corporate events, because if we do our jobs correctly, we make it look REALLY easy. Because of this phenomena, sometimes even the most passionate and talented…

SEO Auditing Your DJ Website

SEO Website Audit

By Stacy Zemon, Publisher & Chief Scribe Search engine optimization (SEO) best practices and procedures change all the time. That’s why DJ business owners would be wise to conduct periodic assessments to determine whether or not adjustments need to be made. If your business website isn’t properly optimized for search, it’s most likely missing out…

The Benefits of Making Your Website More Social


By Stacy Zemon, “Publisher & Chief Scribe” “Social optimization” is more than just a matter of adding social sharing buttons to the pages on your website. It encompasses everything from encouraging more sharing on your pages to seeking more feedback from visitors. To attract more traffic and spark more engagement with prospects and clients, consider…

Amp Up Your Office Space on a Budget

Illuminated truss table

By Stacy Zemon, Publisher & Chief Scribe First impressions count, so naturally when a potential client walks through the front door of your office, you want your décor and furnishings to be impressive. While lush accoutrements may not be in your budget, you can still offer the “Wow” factor at a reasonable cost. Here are…

Five Ideas for Better Lead Management

Lead Management

By Laura Cave – “The Knot Knows” Today’s brides and grooms are reaching out to their dream DJs (and all their vendors) virtually around the clock — and now, more than ever, their tablet computers and smart phones are playing a part in how they learn about you. A few small things can help you…

DJ Tips in Under a Minute: Dropbox for File Sharing or Storage

DJ Jay Brannan talks about Dropbox, a great FREE program that allows you to store audio, photo or document files. You can invite people to see or share your files or leave them there for easy access. Check out more DJ Tips in Under a Minute at