Sales

How to Overcome Your Reluctance to Sell

By Stacy Zemon Mobile DJs need to book events to have a successful business, yet sales often intimidate even the most seasoned among us. Why are so many people afraid to ask for the sale? […]

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Bright Ideas/Best Practices

Niche Parties – Don't Overlook Them

By Stu Chisholm, “The Complete Disc Jockey” As any mobile DJ knows, some gigs are different from others, and last weekend one gig in particular could not have been a better example: Penguicon. In particular, […]

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Bright Ideas/Best Practices

5 Traits of Great DJ Leaders

By Stacy Zemon, Publisher & Chief Scribe As a DJ business owner with employees, one of your primary goals is most likely to attract and keep motivated talent. So let’s explore the five key traits […]

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Former Editorial Staff

4 Strategies for Improving Sales

By Stacy Zemon, Publisher & Chief Scribe If you’ve just started a DJ business, you need sales, right? Trouble is, you may not be sure how to put together a sales approach. And, the truth […]

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Bright Ideas/Best Practices

Being Charismatic Can Lead to Your Success

By Alan Dodson, “Wedding Wizard” I came across this a while ago and it made an impact on me. It is not all mine or original, as I have modified this to reflect my feelings […]

Branding

Attracting High-End Wedding Clients

DJs, it’s no secret that luxury brand buyers’ needs are quite different from those of traditional buyers. With more resources and generally less time available than the average consumer, competition for their money and attention […]