Customer Service

Exceeding Your Clients’ Expectations

By Alan Dodson, the “Wedding Wizard” In the mid to late 70’s there was a NBC show called Chico & The Man starring Jack Albertson and Freddie Prinze. Freddie played a young Hispanic man who […]

Bright Ideas/Best Practices

Remarkably Successful Mobiles

By Stacy Zemon I’m fortunate to know a number of remarkably successful people in our industry. Over the years, I’ve noticed that all of them share attitudes and behaviors that have propelled them to the […]


Business Branding Tools

By Stacy Zemon Your brand is a value proposition. It is what people expect to get when they book your DJ service. It is the promise of certain benefits both material and experiential, and immediate […]

No Picture

The Value of an Ensemble Cast

By Elisabeth Scott Daley, WED®, ABC™, “A Passion for Performance” One of my favorite categories in the SAG Awards® is “Outstanding Performance by a Cast in a Motion Picture.” I think of it as the […]


What Does Your Brand Stand For?

By Stacy Zemon Ask yourself, what does your mobile entertainment company’s brand stand for? Try to answer the question in one sentence without using any product or service descriptions. Legendary entrepreneur Richard Branson was once […]