Customer Service

What Does Satisfaction Mean to You?

By Ray Martinez, “Unbridled Inspiration”Customer satisfaction is a term that is frequently used in marketing as a measurement of how products and services meet or exceed a customer’s expectation. According to Wikipedia, 71% of marketing […]

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Bright Ideas/Best Practices

Business Planning for Success

By Stu Chisholm, the “Complete Disc Jockey” If you’re anything like me, a brand new year makes me do two things: look back at the past year and look forward to the months ahead. And […]

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Former Editorial Staff

Business Benefits of Social Networks

By Stacy Zemon, Publisher & Chief Scribe Using social media has become a critical component of every DJ company’s search engine rankings to engage existing and potential clients. Here are some tips for gaining the […]

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Bright Ideas/Best Practices

New Year's Resolutions for 2013

By Stacy Zemon, Publisher & Chief Scribe Last year, I wrote about ringing in the new year by assessing how you’re running your entertainment company. Here are 10 new resolutions that you need to be […]