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Bright Ideas/Best Practices

Watermark Images: Minimize Piracy from Unscrupulous Copycats

By Andy Ebon, “Wedding Marketing Expert” Piracy of websites, both content and  images, is all-too-pervasive. It’s an issue addressed in this blog, more than once. Creative companies, such as wedding planners/designers, floral designers, decor companies, […]

Customer Service

Exceeding Your Clients’ Expectations

By Alan Dodson, the “Wedding Wizard” In the mid to late 70’s there was a NBC show called Chico & The Man starring Jack Albertson and Freddie Prinze. Freddie played a young Hispanic man who […]

Bright Ideas/Best Practices

Remarkably Successful Mobiles

By Stacy Zemon I’m fortunate to know a number of remarkably successful people in our industry. Over the years, I’ve noticed that all of them share attitudes and behaviors that have propelled them to the […]

Branding

Business Branding Tools

By Stacy Zemon Your brand is a value proposition. It is what people expect to get when they book your DJ service. It is the promise of certain benefits both material and experiential, and immediate […]

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Networking

The Value of an Ensemble Cast

By Elisabeth Scott Daley, WED®, ABC™, “A Passion for Performance” One of my favorite categories in the SAG Awards® is “Outstanding Performance by a Cast in a Motion Picture.” I think of it as the […]