Business Branding Tools

By Stacy Zemon Your brand is a value proposition. It is what people expect to get when they book your DJ service. It is the promise of certain benefits both material and experiential, and immediate […]

No Picture

The Value of an Ensemble Cast

By Elisabeth Scott Daley, WED®, ABC™, “A Passion for Performance” One of my favorite categories in the SAG Awards® is “Outstanding Performance by a Cast in a Motion Picture.” I think of it as the […]


What Does Your Brand Stand For?

By Stacy Zemon Ask yourself, what does your mobile entertainment company’s brand stand for? Try to answer the question in one sentence without using any product or service descriptions. Legendary entrepreneur Richard Branson was once […]

Customer Service

What Does Satisfaction Mean to You?

By Ray Martinez, “Unbridled Inspiration”Customer satisfaction is a term that is frequently used in marketing as a measurement of how products and services meet or exceed a customer’s expectation. According to Wikipedia, 71% of marketing […]