Sales

Two Important Marketing and Sales Ingredients

By Rick Brewer, “Get More Brides” Most of us do not have degrees in marketing or sales (I actually went to school for marketing but let me assure you they don’t teach what we DJs need to know). Too many…

THE PROBLEM WITH SALES

By: Rick Brewer According to the Sandler Sales Institute, the average sales person has less than 6 hours per week of actual face time (sales) with potential clients. With industries turning over clients as high as 90% year to year,…

3 Reasons Why a Bride Asks About Wedding DJ Costs

By Rick Brewer – “Get More Brides” There are typically three reasons why a bride will ask a wedding DJ or other wedding professional about their pricing. While this question can be a frustrating thing, let me assure you it…

Selling Your DJ Service to Millennials

By Julie Oshins, “Play It Forward” I went to a concert recently to see an artist called GriZ. He is the pied piper of a festival going tribe and his loyal fans (his tribe) have an edict – P.L.U.R. Peace,…

Selling to Wedding Clients

By Alan Dodson, “Wedding Wizard” First, understand this: PEOPLE DON’T LIKE TO BE SOLD; THEY LIKE TO BUY. Most event professionals suck at sales, so take the word “selling” out of your vocabulary now. Ask questions. Let potential clients be…

The Benefits of Offering Financing To Wedding Clients

By Patrick Milligan, Guest Writer Picture this: You’re at the end of a meeting with potential wedding clients that’s gone really well. Then you quote your price for everything they want. Your prospects have the look of sticker shock in…

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