Category Archives: Guest Bloggers

You’re a GREAT Marketer!

Great Marketer

By Michael Port, Guest Blogger Let me tell you something: you’re a GREAT marketer. Now, admittedly, I might not know you personally, but if you’re a student of this stuff, then you already know what marketing is, and how you’re supposed to do it. You’re already doing a lot of it. •You post regular social…

Make Corporate Events Fun

Corporate DJ

By Mark Peace Thomas, Wedding Entertainment Director Many of you may be reading my title as “Wedding Entertainment Director” and saying: “Why would I take advice about corporate events from a wedding DJ? The short answer is that I have had the good fortune to book many corporate parties by doing a great job at…

Top 5 Reasons to Book School Dances

School Dances

By Ric Hansen, Guest Writer Not to be boastful, but I have built a six figure income on school dances. That’s about 85% of my company’s overall business. Needless to say, I love this market! Here are my Top 5 reasons why: 1. Unlike the one-off wedding business, with schools you can actually build a…

DJ Education: A Life Altering Reality

DJ Education

By Robert D. Riley I believe that any morning we DJs get out of bed and don’t learn something new about our craft, is a day completely wasted. I started out in this business in 1995. Although I didn’t know it at the time, I was charging about half what other DJs in my market…

Featured Interview: Stacy Zemon, PMDJ Publisher & Chief Scribe

Stacy and Grand Master Gee of the Sugarhill Gang

By Scott Brandon (Pictured Above: Stacy Zemon and Grand Master Gee of the Sugarhill Gang) One day, while shopping for DJ equipment at Dave Phillips Music & Sound in Allentown, Pa., I came across “The Mobile DJ Handbook” by Stacy Zemon. Once I read it, I had an even better understanding of how to run…

Collaborative Music Programming

dj-music-file

By Greg Davis, Guest Blogger Many of the weddings I’ve attended in my life have suffered from what I call “generic playlist syndrome” or GPS for short. GPS occurs when an over eager event planner and an under skilled DJ come together for the same event. What results is something I like to call “team…

A Clever Way to Book More Weddings

By Guest Blogger, Terry Hopper “0% In House Financing and Payment Plans available on all packages!” That phrase is GOLD. You will see it on my DJ company’s brochures as well as hear me “casually” mention it toward the end of meeting with a prospective client. It’s usually then that their eyes widen even more,…

The 6 Pillars of Wedding Marketing DVD

Review by Guest Blogger, Kirk Rothrum It’s safe to say that most wedding entertainment professionals didn’t enter their field for the love of marketing. It’s a complex headache to many, and often put on a back burner to the detriment of what might otherwise be successful business models. Enter Peter Merry’s The 6 Pillars of…

Mobile Apps for Mobile DJs

by Anna-Jeannine “DJ AJ9” Herman The rise of the smart phone and the tablet computer has brought our industry a wave of useful applications to help us manage our mobile lives on both iOS and Android™ platforms, but with so many great apps to choose from, where’s a DJ to start? Check out these 4…

Sub-Contracting Doesn’t Have to be a Nightmare

by Rick Hansen – Guest Blogger Call me crazy, but I cannot figure out why anyone would want to be a multi-op DJ company. Oh, I understand the need to grow beyond a one system, one show per night company. It is a natural desire to want to grow beyond yourself. What I don’t understand…