Moonshots live in the gray area between audacious technology and pure science fiction. Instead of a mere 10% gain, a moonshot aims for a 10x improvement over what currently exists. The combination of a huge problem, a radical solution to that problem, and the breakthrough technology that just might make that solution possible, is the…

By Mike Walter, “Multi-Op Corner” There are certain things that people who know me, whether it’s as a personal friend or people who have just come to know me through social media, have started to associate me with. I get text messages, for example, from time to time saying “just heard a Prince song and…

By Liz Daley, WED™, ABC™ – “A Passion for Performance” Is it really necessary for DJs to continue their education? Better yet, should DJs even bother to educate themselves in the first place? My answer, although it may seem slightly self-serving is “Yes!” Why? Because what we DJ entertainers do is a lot more difficult…

By Ray Martinez, “Unbridled Inspiration” Many of us have had the good fortune to meet or know someone who had a positive influence in our lives. For me, it was my High School English teacher, Mrs. Ruth Long, and my former boss, Mr. Norm Slomann. Mrs. Long was a caring and loving teacher, who besides…

By Stacy Zemon, Publisher & Chief Scribe Leadership sets your mobile entertainment company’s direction and atmosphere, and if you fail to establish an environment that encourages creativity, then you get what you get — the status quo. Even in a hectic and fast pace setting your attitude toward innovation and creativity can still make room…

By Stacy Zemon, Publisher & Chief Scribe Let’s say, hypothetically, that you have competitors in your marketplace, and that the economy isn’t booming. Still, you’re a talented mobile entertainer and you want the success of your business to reflect this fact. How can you achieve this goal? While there’s no magic pill to take, there…