By Jerry Bazata, the “Money Answer Man” In early 2013, even though consumers and businesses may be feeling relief at not falling off the “Fiscal Cliff, we are all still teetering on the edge. This is why DJ business owners need to take a very close look at their expenses, and how to keep their…
By Jerry Bazata, “Money Answer Man” My DJ business has been insured by the same local insurance agent for the past twelve years. With an increasing number of venues requiring we DJs to have certificates of insurance in the amount of $1.0MM, I decided to contact another local agent to get some new quotes from…
By Jerry Bazata, “Money Answer Man” On a warm summer morning in late August, I received a phone call from a good friend; fellow DJ Jim Casey with a sense of urgency in his voice. Mike Mahoney a local DJ in Portland Maine had been taken to the hospital for a serious illness and was…
By Jerry Bazata, “Money Answer Man In the mobile DJ business we often hear experts say “Don’t discount your services. Sell on value!” And yet, 70% of us still discount our services anyway. Why? To fill open dates or close a sale. DJs often justify discounting by thinking “I know I shouldn’t do this but…
By Jerry Bazata, “Money Answer Man” While vacationing in Florida with my family back in September, 2011, little did I know that my “DJ instincts” would be called upon in a way that I had never imagined. There was no way that I could have guessed that while wearing only a bathing suit and a…
by Jerry Bazata – “Money Answer Man” Nearly all DJs are comfortable sending an email introduction of our services that highlights our company’s offerings; however, when it comes to making unsolicited sales phone calls…well, now that’s a different story entirely. Enter the “Fear Factor.” Unlike calling a prospect who has requested information, making a cold…
by Jerry Bazata- “Money Answer Man” I have finally come to the realization that I must place my beloved CD collection on the shelf next to my vinyl records, and embrace digital technology as my new music library. As I have learned in speaking with other Mobile DJs who are in the same process, going…
by Jerry Bazata – “Money Answer Man” As mobile DJs, most of us use smart phones, iPads, etc., and we generally embrace new technology as it comes onto the market. But beware of cyber criminals who want to lure you into feeling comfortable and confident in divulging information that could ruin you financially. These online…
by Jerry Bazata – “Money Answer Man” I’m amazed at how often mobile DJs tell me that they spend less than a few hours planning for business growth and success every year. Success doesn’t just “happen.” It takes careful planning, and decision making based on a variety of factors. Although we’re already in the first…
by Jerry Bazata April 15, 2011. This is, for many DJs, the dreaded day when “The Tax Man Cometh.” To be adequately prepared for him, here are some important items to consider: Have you accurately recorded all your travel mileage for meetings with potential clients and new business development? The current deduction rate is $0.55…
