Category Archives: Money Answer Man – Jerry Bazata

Start-up DJ Entrepreneurs vs. Bottom-Feeder DJs

Bad DJ Set-Up

By Jerry Bazata, “Money Answer Man” In a recent article I provided some insight into the costs of starting a DJ business in today’s market, which created a great deal of discussion and debate on Facebook. In reading most of the comments, there appeared to be a fair amount of confusion about the difference between…

The Cost of Starting a DJ Service

DJ Equipment

by Jerry Bazata, “The Money Answer Man” It’s happened to all of us countless times. We’re at a gig and one of the guests approaches us claiming to love music and be good on the microphone. The wannabe then usually declares what a great DJ he’d be. If you are like me, you begin to…

The Tax Man Cometh So Be Prepared

taxman

By Jerry Bazata, “The Money Answer Man” There is a date that is forever etched in stone on our calendars – April 15. This is, for many DJs, the dreaded day when “The Tax Man Cometh.” To be adequately prepared for him, here are some important items to consider well in advance of meeting with…

2013 Predictions and Recommendations

By Jerry Bazata, the “Money Answer Man” In early 2013, even though consumers and businesses may be feeling relief at not falling off the “Fiscal Cliff, we are all still teetering on the edge. This is why DJ business owners need to take a very close look at their expenses, and how to keep their…

Business Insurance: Are You Really Protected?

By Jerry Bazata, “Money Answer Man” My DJ business has been insured by the same local insurance agent for the past twelve years. With an increasing number of venues requiring we DJs to have certificates of insurance in the amount of $1.0MM, I decided to contact another local agent to get some new quotes from…

Preparing for a Business Interruption

By Jerry Bazata, “Money Answer Man” On a warm summer morning in late August, I received a phone call from a good friend; fellow DJ Jim Casey with a sense of urgency in his voice. Mike Mahoney a local DJ in Portland Maine had been taken to the hospital for a serious illness and was…

The Discount Dilemma

By Jerry Bazata, “Money Answer Man In the mobile DJ business we often hear experts say “Don’t discount your services.  Sell on value!”  And yet, 70% of us still discount our services anyway. Why?  To fill open dates or close a sale.  DJs often justify discounting by thinking “I know I shouldn’t do this but…

I “Caught” a Rising Star

By Jerry Bazata, “Money Answer Man” While vacationing in Florida with my family back in September, 2011, little did I know that my “DJ instincts” would be called upon in a way that I had never imagined. There was no way that I could have guessed that while wearing only a bathing suit and a…

Take the Fear Out of the Sales Process

by Jerry Bazata – “Money Answer Man” Nearly all DJs are comfortable sending an email introduction of our services that highlights our company’s offerings; however, when it comes to making unsolicited sales phone calls…well, now that’s a different story entirely. Enter the  “Fear Factor.”  Unlike calling a prospect who has requested information, making a cold…

The “Going Digital” Dilemma

by Jerry Bazata- “Money Answer Man” I have finally come to the realization that I must place my beloved CD collection on the shelf next to my vinyl records, and embrace digital technology as my new music library. As I have learned in speaking with other Mobile DJs who are in the same process, going…