by Mike Walter – “Multi-Op Corner” You watched the Grammy’s last Sunday night, right? I mean, we make our living playing the music that our clients love, so what better way to stay “in the know,” then watching “Music’s Biggest Night,” right? Well,I certainly did, and as I always do, I Tivoed it so I…
by Mike Walter Happy New Year dear reader! Hope your Holidays were joyous and your 2012 is already off to a flying start. A little while back I wrote an article about making sure your trainees master the basics before they move on to anything else. I used the Beck song “Where It’s At” and…
by Mike Walter I got engaged two months ago to my long time girlfriend, Kelly. So now begins the fun and exciting process of planning our wedding (don’t read sarcasm into that, I am actually looking forward to it). One of the reasons this process promises to be fun and exciting, as well as educating…
by Mike Walter A number of years ago I read Steve Martin’s book, Born Standing Up and I loved it so much (and saw so many great pieces of advice in it for our industry) that I was inspired to write an article about it for The Disc Jockey News. Recently, I stumbled on that…
by Mike Walter It’s been fifteen years since Beck released Odelay which is still to this day his defining CD. It includes the awesome song “Where It’s At.” I love that song so much I use the opening cords of it in between the sections of my audio book. Besides the infectious melody I think…
by Stacy Zemon Let’s say that you’re a multi-system operator, looking for a way to foster innovation and creativity in your DJ business. Perhaps you’re wondering how to reward great ideas without breaking the bank. Here are some ideas to get your juices flowing. Rewarding great ideas is vital to the success and productivity of…
by Mike Walter This past Sunday marked the 10th anniversary of 9/11. Unless you are old enough to remember Pearl Harbor (not exactly Stacy Zemon’s target readership), September 11th, 2001 is probably the worst day you have ever experienced as a citizen of the United States. And while everyone in America (and probably most people…
by Mike Walter Any time of year: Winter. Spring. Summer. Fall. Any location: Atlantic City. Las Vegas. Minneapolis. Nashville. Doesn’t matter where it is, when it is or how big or small it is. If there’s a DJ convention, and I can get there, I get there! What’s Better Than Golden Nuggets and a Buzz?…
by Mike Walter When I first learned to MC (during the late 80s at Star DJs) I was given a few scripts and told to memorize them. There were introductions to a few songs, a detailed script for bridal party introductions and even a detailed announcement about dinner being served. These were helpful since, as…
by Mike Walter I came home from a recent 5K race and my girlfriend Kelly could tell right away that I was a little dejected. “What happened?” she asked and I told her flat out: “I missed my PR by a coupla seconds.” That made Kelly wonder, “Who are you competing against?” and I simply…
