by Matt Ryan – School Dance Pro How many times have you been called by one of your best school clients to book a date in which you are already sold out or otherwise can’t perform? Is your client base of schools grow, this will enviably occur more often than you’d like, especially considering schools…
by Mike Walter I gave a seminar the other day to my local DJ Association (The NJDJN) of which I am a proud member. The seminar is entitled “Running Your Multi-Op From the Man Who Wrote The Book” and I used this opportunity to announce that I have, in fact, actually written a book (warning:…
by Stacy Zemon (Excerpt from The Mobile DJ MBA) DJ King Kong from New York felt like he was on top of the world as he realized his business had nearly doubled over the past two years. He beat his chest with pride, and gazed lovingly at his booking calendar. Kong knew this was no…
by Alan Dodson Want to get a bunch of Mobile DJs upset with you and each other? Go onto one of the chat boards or Facebook Groups and start talking about Rates and Full Time vs. Part Time! This discussion has gone on for years in many ways and in many locations, and there are…
by Jerry Bazata Many mobile DJs with a significant amount of open dates will automatically reduce the price of their services to book events, and secure deposits or retainer fees. The upside of this practice is that it is a fail safe method to ensure you are continuously working. The downside is that you have…
by Alan Dodson When you are meeting with potential clients, do you spent more time telling them what you offer or asking questions about what they need and want? If you were to record your typical consultation meeting, you’d probably find you are spending more time talking than you are asking questions and listening. There…
by Stacy Zemon, From the book, “The Mobile DJ MBA” The winter holidays are a big gift for savvy DJs who know how to tap into seasonal spending spikes. If you’re on the frenzied front lines of the battle for bookings, advance planning is essential for winning sales and raising your company’s visibility. To stand…
by Mike Walter I talk to a lot of Multi-Op owners from around the country and one of the biggest concerns I hear is the ability to sell their other DJs. Or as I call it: “selling-down.” In other words, selling DJs that are further down your booking board than the client is asking for….
by Stacy Zemon It’s an asset to have confidence in your talent and the value that you bring to a client’s event. It’s also an asset to realize that there are some people that can’t be pleased — no matter what. A wise sales person knows when to move on and to not take the…
