By Stacy Zemon, Publisher & Chief Scribe First impressions count, so naturally when a potential client walks through the front door of your mobile entertainment company, you want your décor and furnishings to be impressive. While lush office accoutrements may not be in your budget, you can still offer the “Wow” factor at a reasonable…
By Stacy Zemon, Publisher & Chief Scribe To successfully gain responses from sales e-mails – like the kind you send to prospects after a bridal show to see if they’re interesting in speaking with you – have to demand readers’ attention and pique their interest. What Doesn’t Work and Why The typical DJ sales e-mail…
By Stacy Zemon, Publisher & Chief Scribe We DJs are quick to praise the quality of our own services and the creativity of our unique selling points. Many a mobile is equally quick to criticize competitors in an effort to gain market share. Inflated egos have killed more than their share of giants in every…
By Stacy Zemon, Publisher & Chief Scribe Using Twitter without a goal is like tweeting in the wind…nobody hears ya. Twitter can help achieve your business goals, but jumping into the fray and the noise without a plan and purpose is a waste of your time. Pick one goal now. Achieve it. Then add more….
By Stacy Zemon, Publisher & Chief Scribe Sales can be a daunting task for anyone, including DJ entertainers. No doubt you’ve spilled your heart and soul into your business but to make it successful, you need bookings – and lots of them! I’ve had the opportunity to do business consulting with a number of mobile…
By Stacy Zemon, Publisher & Chief Scribe If you’re looking for a free-standing, easy-to-assemble, affordable trussing solution, look no further that the TRUSST® Arch Kit and Goal Post Kit. The kits include triangular truss and bases and they can be assembled in minutes because each section is conveniently numbered. TRUSST® Arch Kit has a load…
By Stacy Zemon, Publisher & Chief Scribe Google Hangouts is a great tool that provides an amazing user experience. The lack of downloads, the ease of use and the practical interface all make it a very attractive choice when wanting to video chat and share the web with any one of your group of contacts;…
By Stacy Zemon, Publisher & Chief Scribe I’m fortunate to know a number of remarkably successful people in our industry. Over the years, I’ve noticed that all of them share attitudes and behaviors that have propelled them to the top of our field. Chief among these is a willingness to consistently improve. Here are four…
By Stacy Zemon, Publisher & Chief Scribe Your brand is a value proposition. It is what people expect to get when they book your DJ service. It is the promise of certain benefits both material and experiential, and immediate and forthcoming. It is also a promise that the benefits your clients receive will be worth…
By Stacy Zemon, Publisher & Chief Scribe While the party percussion concept is thirty years old, in the past four years DCI World Champion, John Donovan, has received levels of recognition never before earned by a live musician within the DJ industry. John has been a featured performer at the International DJ Expo in Atlantic…
