Michael Nickolich – Business Guru

Being True To Yourself

As a Mobile DJ I from time to time have to remind myself to be true to myself and who I am. It isn’t about the software I use, it isn’t about the fancy DJ gear I have, the awesome…

Why You Should Never Bullsh** Your Client or Judge a Book by its Cover

I have been blessed so far in life to have a long list of interesting experiences. This lesson is rooted in sales actually. When I was a younger man and at the young age 18 one of my jobs was…

Great Communication = More Referrals

One key difference between highly successful mobile DJs and those who are griping about not getting enough quality work really comes down to communication. Having quality marketing materials, a fancy website, and even killer DJ and Public Speaking skills, really…

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