by Mike Walter Any time of year: Winter. Spring. Summer. Fall. Any location: Atlantic City. Las Vegas. Minneapolis. Nashville. Doesn’t matter where it is, when it is or how big or small it is. If there’s a DJ convention, and I can get there, I get there! What’s Better Than Golden Nuggets and a Buzz?…
by Mike Walter When I first learned to MC (during the late 80s at Star DJs) I was given a few scripts and told to memorize them. There were introductions to a few songs, a detailed script for bridal party introductions and even a detailed announcement about dinner being served. These were helpful since, as…
by Mike Walter I came home from a recent 5K race and my girlfriend Kelly could tell right away that I was a little dejected. “What happened?” she asked and I told her flat out: “I missed my PR by a coupla seconds.” That made Kelly wonder, “Who are you competing against?” and I simply…
by Mike Walter I gave a seminar the other day to my local DJ Association (The NJDJN) of which I am a proud member. The seminar is entitled “Running Your Multi-Op From the Man Who Wrote The Book” and I used this opportunity to announce that I have, in fact, actually written a book (warning:…
Mike Walter has been spreading the gospel of Recruitment and Training for over a decade. You’ve probably heard him speak at DJ conventions or read his insightful articles. He has proven time and time again that the fine arts of Mobile DJing are teachable. He was one of the early architects of Star DJs, the…
by Mike Walter In speaking to other small business owners (in this industry as well as others), one of the common topics I run across is fear of delegation. (There is no “delegationitis” in the dictionary, perhaps I should coin it.) The argument usually goes something like this: “no one is going to care as…
by Mike Walter As the saying goes: A happy wife is a happy life. I’ll make the same argument to you about your staff. “A happy wife is a happy DJ.” You have to understand that wives (or husbands if you are employing the wife) can be your biggest ally or your worst enemy. Obviously,…
by Mike Walter Many people have said to me through the years, “You’re really lucky to have the staff that you have.” And while I usually nod and thank them, inside I’m actually a little insulted. I think to myself, “luck has very little to do with it.” I’ll give you an example. I did…
By Mike Walter In my last article about Selling Down, I mentioned showcasing. I’d like to expand on that topic now because for Elite Entertainment, bridal fairs have become the lifeblood of our marketing. Other than direct referrals for our DJs or word-of-mouth about our service, nothing generates more phone calls and emails (and leads…
by Mike Walter I talk to a lot of Multi-Op owners from around the country and one of the biggest concerns I hear is the ability to sell their other DJs. Or as I call it: “selling-down.” In other words, selling DJs that are further down your booking board than the client is asking for….
