Category Archives: WRITERS

Ignore “Chicken Little” on Wall Street!

by Jerry Bazata Attending the 2011 DJ Expo and having the opportunity to present my Business 3.0 seminar to an enthusiastic group of entrepreneurs, it was clear to me many mobile DJs were ignoring the prognosticates of the economy. As I spent time one on one with fellow professionals and leaders in our industry it…

How to Divorce-Proof Your DJ Company

by Stacy Zemon It can happen to the best of entertainers. While a DJ business owner is putting in long hours to build a business during the week and then going to gigs on the weekend, a marriage can fray. The next thing the owner knows, his or her spouse may be filing for divorce….

“Ska,” “Rocksteady” – It’s All Reggae to Me!

by Dave Austin Back in the 1960s, amid the “British Invasion” and the other revolutionary changes going on in the pop music scene, a new form was evolving in Jamaica. First called “ska” or “rocksteady,” it quickly evolved and became known as “reggae” – a word meaning “ragged” or “ragged clothing.” However, Bob Marley is…

Maximizing Facebook Fan Pages

by Stacy Zemon Facebook Fan pages allow you to officially represent your DJ business on Facebook. You get to give your “fans,” clients and potential clients a unified place to hold conversations about you, to get updates on what you’re doing, interact with you, and connect with other people who are “just like them” and…

What Motivates You?

by Ray Martinez At one time or another we’ve all experienced uncertainty in our lives. When things don’t seem to go your way, it is hard to get motivated, and we usually settle for the status quo. Many people want and need success, but in order to achieve it you need three things: Transformation +…

To Apple or to Not Apple. That is the question!

by Robert Spera, Guest Blogger Chronologically speaking I find myself rather lucky to grow up when I did. I was born after the Atari but before the Nintendo, after the Commodore but before Windows 3.1. I attribute my “Geek” status to this statistic because as I was growing up, so was Technology. Today is no…

Wedding Budget Reality

by Liz Daley Planning a wedding is a huge undertaking! The budget alone whether it’s $5,000 or $50,000 is generally the MOST money anyone will pay for a single event in his or her lives…EVER! Imagine this. You are working a minimum wage job, so a $5,000 wedding means 15 weeks income. Think about this…

Fun Sales Tutorial with DJ Hank

Write-Off the Gear You Buy at the DJ Expo

During August 8-11, 2011, a couple of thousand DJs will gather together in Atlantic City to attend the annual International DJ Expo at the Trump Taj Mahal. While many of us will focus our attention on the seminars and panel discussions, we cannot help but also be drawn to checking out “what’s new” on the…

Refresh and Recharge Yourself!

by Stu Chisholm One of the risks of running your own business is that it can become all-consuming. It’s easy to get up in the morning and start to work and not stop until you drop. When you add things like going to DJ trade group meetings, working your online social networks and meeting with…