by Stacy Zemon Over the years in this business, I’ve seen it happen time and time again. Two DJs who are the best of friends get together to form a new company. And then…sooner or later, their relationship then their business goes “South” and crashes hard. I’ve had this painful experience and if you’d like…
by Jerry Bazata Many engagements take place in November and December during the holiday season, so the beginning of the year is the busiest time because newly engaged brides are starting their wedding planning. This is important to know because every savvy DJ business owner wants to get the most out of their advertising dollars….
by Stacy Zemon Encouraging your DJs and other staff members to volunteer can improve morale and attract new business. Getting involved with a non-profit or charitable organization in your community can also expose your company to potential clients in your area, maximizing your return on investment. Choosing the Right Organization No matter what your personal…
by Stu Chisholm Later this month, the Canadian Disc Jockey Association, the world’s oldest mobile DJ organization, will be presenting their 2nd annual DJ Show just outside of Toronto. IT’S DÉJÀ VU This year’s show runs September 19th and 20th at the Delta Meadowvale in Mississauga, Ontario. Based on my book, “The Complete Disc Jockey,”…
by Ray Martinez This is a post about the importance of expressing gratitude to all of the people who have made a difference in our lives. It’s also about taking stock and making changes when they are necessary. Here’s my inspiration. One of my favorite songs of all time is Garth Brooks’ “If Tomorrow Never…
by Stacy Zemon When building your social media marketing plan, it takes some time for effective strategies to cement themselves. If your DJ service is looking for ways to leverage social media (and you should be), here are some techniques that can help your business expand its reach. Focus On What Makes Your Company Unique…
by Stu Chisholm As a mobile DJ business owner, you must strive to stand out from your competitors – to be different in a good way. This translates into everything from your business card to your website, brochures, planners and promotional materials. And, they all should scream “FUN!” Don’t be afraid to break norms and…
by Ray Martinez I am a big proponent of customer service, and making sure that I always give the best I can give. The legendary basketball coach John Wooden, who passed away this year just shy of his 100th birthday, created the “Pyramid of Success.” He called the top pillar “Competitive Greatness.” Coach Wooden described…
by Stacy Zemon Are you wondering how to properly compensate your employees or sub-contractors for the services that they provide? Here’s my opinion on this controversial subject! There are several variables that play into the equation. Your goal should be to attract and retain talented people who find it more worthwhile to stay with your…
by Stacy Zemon Going in to a meeting with a prospect, you have to assume that she/he wants to save money rather than spend more of it, so DJs who position their services in the premium price range have an immediate challenge. However, with the right formula, you can earn the right to charge clients…
