WRITERS

Strategic Alliances Equal More Business

Networking is really the establishment of strategic alliances, and there are ways to collaborate with organizations and businesses that can bring added revenue to your mobile entertainment company. To network effectively as a DJ, you must first put yourself in…

Hello Gorgeous! – DJ Facades Come of Age

Back in the olden days of mobiledjdom, event guests were treated to seeing a typical MDJ’s set-up featuring loose, dangling wires on a tablecloth (or not) covered banquet table. Then, rack-mounted cases came along and to create a better presentation,…

Master of None

This is the first post in a new monthly column by Dangerous Dan McKay called “Opinion Impresario.” I love when some in our industry bloviate that DJs should get as much respect and value as other professional service providers like…

Building A Music Library

“Back in the day” when mobiles first converted from records to CDs, many of today’s veterans put together a core music library consisting of the ETV Network Platinum Series, the Mobile Beat 24-disc series and DJ Tools. Since these are…

Building Your Sales Core Competencies

I hear it all of the time from DJs. “The economy is so bad in my marketplace and my competitors undercut me so badly, I’m afraid it’s all going to destroy my bottom-line!” I’ll tell you what I tell them:…

Business Branding: Let the “Real You” Come Through

By David Hanscom OK, so what exactly is branding? The first thing to understand is that you already have your “brand” in the DJ Industry and that brand is YOU. My goal is to help you define exactly how you…