Customer Service

The “WOW” Factor – Create It Every Time!

by Alan Dodson, Editor in Chief How do you stand out in a market that is filled with low-priced and inexperienced DJs?  “WOW” your clients at every opportunity, that’s how! Let’s face it, the one […]

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Marketing

Marketing As a Wedding Specialist – Part 2

by Alan Dodson Wedding DJs, just like other mobiles, must constantly attract new clients to keep working. Traditionally, selling to past clients is the easiest and least expensive way to increase your business. However, with […]

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Marketing

Marketing As a Wedding Specialist – Part I

by Alan Dodson Wedding DJs, just like other mobiles, must constantly attract new clients to keep working. Selling to past clients is the easiest and least expensive way to increase your business; however, with wedding […]

Bright Ideas/Best Practices

How To Thrive in a Down Economy

By Alan Dodson, DJ/MC/Game Master. We are living in a time of economic uncertainty where goods and services are controlled by the law of supply and demand as well as available funds and budgets.  So, […]