Feels Like the First Time

By Liz Daley, WED®, ABC™
“A Passion for Performance”Liz Daley

Nope, I’m not referring to the Foreigner song; I’m referring to your bride and groom, as well as their family’s wedding experience.

As wedding professionals, we do many, many weddings every year, and presumably most brides and grooms are inexperienced at the whole “wedding” thing. This fact is simple but true and we need to always remember that it is their “first time.”

Because of this, we need to make it memorable and amazing for all the right reasons.

Court Your Clients

Just as husbands and wives should continue to “court” each other, we should continue to “court” our clients. We begin the courtship at the initial meeting, keep it going through the planning process and finally we deliver on our promises during the execution of their event.

Our clients have trusted us with one of the most important days of their lives. They have spent more money than any sane person should on “just one day.” We must respect that and do everything in our power to make their day as special as possible.

What is the “First Time” Feeling?

Your clients are intelligent people who chose you because of your experience. They are aware that you do tons of weddings. So, how do you make it feel like the first time? How do you make them feel like your only client?

The short answer is that you actually have to care. When they call with a simple question, make them a priority. When they want to get together and start planning, even though their wedding is 9 months away, make it happen.

When they aren’t sure what is supposed to happen and when, or exactly how things should work…guide them with your experience, don’t scoff at their ignorance. This gentle approach will make your clients feel special and let them know they are important to you. This is good business.

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