by Stacy Zemon
Only you know what you specifically need to work on in your business, but there are some areas almost every mobile entertainment service owner should look at.
Build Your Brand. Many DJs confuse branding and marketing. Marketing drives awareness of your business in the marketplace, while branding is about your identity. It’s harder to market your business if you haven’t built a solid brand message. And that’s more than just creating a logo and tagline.
Optimize Your Website. I’m not just talking about search engine optimization (SEO), although that’s a big part of it. To get the most out of your website you need to:
- Actively recruit feedback from site visitors using tools like KISS Insights.
- Use Google Analytics and tools like ClickTale or Crazy Egg to monitor what your site visitors are doing.
- Monitor your social media return on investment (ROI) with SWIX analytics for social media.
- Create a mobile version of your website or an iPhone App.
- Test your website for SEO friendliness and broken links, and make sure all your contact forms are working.
Be Everywhere. Everything is moving at warp speed, so it’s imperative you stay ahead of your prospects and competitors. It’s increasingly important to integrate your social media and email marketing efforts. Some reports show that email campaigns that include social media lift success rates by 20 percent.
Build Credibility and Creditability. Most of you know the importance of maintaining credibility; everyone prefers to do business with people they trust. But have you thought about your creditability? In these times of tight credit markets, if you want to get funding from a bank or other source, your business needs to be creditable. Make sure your business has a high business credit score, and if it doesn’t, work to improve it.
Of course, there’s much more. Cloud computing, employee retention, and customer loyalty will become increasingly important for small businesses intent on growing in the next few years. The key to success in 2011 is to pay attention, be flexible, and be open to change.
The victory of success is half won when one gains the habit of setting goals and achieving them. Even the most tedious chore will become endurable as you parade through each day convinced that every task, no matter how menial or boring, brings you closer to fulfilling your dreams.” – Og Mandino
The future of your business starts tomorrow. Are you ready?
Stacy Zemon, Publisher & Chief Scribe
Stacy Zemon is widely considered an authority on the disc jockey business. She has become a distinguished industry leader over the course of her illustrious 30+ year career as a DJ Entertainer. To her credit, Stacy has spawned more professional disc jockey business owners than anyone else in the DJ industry! She is author of the world’s best-selling DJ books: The Mobile DJ Handbook, The DJ Sales & Marketing Handbook and The Mobile DJ MBA, and is a longtime writer for DJ Times magazine. Stacy’s mission is to provide educational resources for DJs that support their professional growth and financial prosperity. Write to her c/o Stacy@ProMobileDJ.com or call 877-442-7170.