By Stacy Zemon
Most of the DJs I’ve met are small business owners and as such, they find themselves in the same conundrums as most entrepreneurs do:
“How can I possibly get all of my social media marketing done when I have a business to run?”
With this in mind, I decided to focus this article on four time-saving tips and tools for you.
Tip #1: Schedule out your Facebook posts.
Facebook allows you to schedule your posts days, weeks, even months and years in advance. All you do is select the day and time. It’s a good habit to spend 20 minutes every week, on a designated day, and schedule out a few posts for the week. You can leave enough space between them to allow yourself to share something off the cuff every now and then. Here’s Facebook’s instructions on post scheduling.
Tip #2: Don’t spread yourself too thin. Pick one platform and focus there.
Especially when you’re doing it alone, you just can’t have a presence on every single platform. Pick one or two that you really enjoy and focus there. It’s better to do a few platforms and do them well than have several that are poorly managed.
Tip #3: If you just can’t give up a platform, then connect a few.
You can even connect Twitter, Facebook, Pinterest and Instagram together so that if you post in one place, it will automatically post on the others. Just decide which one you want to be your primary outlet and go from there.
• Post your pins to Twitter and Facebook
• Post your Tweets to Facebook
• Post your Facebook posts to Twitter
• Post Instagram photos to both Facebook and Twitter
If you really want to save time, you can just use instagram and share it on both Twitter and Facebook, or, just link Twitter to Facebook and then when you Tweet your Instagram photo, it will automatically be posted to Facebook! I know, crazy, right?
A lot of marketers will tell you this is a no-no, and it’s not great for building a community, but it sure is a time saver. You can balance that out by going in occasionally and making real posts as opposed to robo-posts and engaging with your fanbase.
Tip #4: Use a social media monitoring tool like Hootsuite.
Instead of logging into four different platforms several times a day or keeping thirty tabs open on your computer, sign up for a free tool like Hootsuite where you can monitor all of your posts from one place, schedule posts on multiple platforms, and get insightful analytics.
Spending just a little bit of time up front to make sure everything is set up properly and flows correctly will save you lots of time in the long run. You just have to make an effort to do it!