By Stacy Zemon
I’ll bet you didn’t know that you could spend nearly every month of the year attending a different industry trade show if you wanted to. Of course, then you wouldn’t be working and making money, so it wouldn’t be very realistic to spend your time travelling around the globe.
However, if you’d rather work “smart” than hard, continuing your education and learning new tips and tricks is a valuable thing to do every year by attending at least one or two trade shows.
Working “smart” means that you are able to charge more for your services and/or have more products or services to offer potential clients. It also means that you have successfully incorporated what you’ve learned and have more bookings and better performances.
You will not achieve this on your own. Repeat. You will not achieve this on your own. Why? Because you’ve got a limited set of “tools” in your “toolbox” and it needs to be filled. How do you fill it? The answer again is education.
From an industry standpoint, you can attend conventions, subscribe to trade publications, watch DVDs, read books, attend seminars and workshops, regularly visit educational websites, take some training, and join DJ associations. You can also educate yourself from materials outside our business on the subject of business and sales. Newcomers to the field would be wise to join a multi-op and learn from the ground up.
If you are not doing these things on a consistent basis then the bottom line is that you’re missing out, which is affecting your bottom line. The top mobile DJs in our business all realize the value of continuing education and if you want to be one of them, you can start today!