by Jerry Bazata
Many engagements take place in November and December during the holiday season, so the beginning of the year is the busiest time because newly engaged brides are starting their wedding planning.
This is important to know because every savvy DJ business owner wants to get the most out of their advertising dollars.
One prime example of search engine performance is comparing the search traffic of Eventective to the Google model.
Allocate Your Advertising Dollars Wisely
By considering this data you can plan and allocate your budget to maximize exposure to potential wedding clients. With the number of wedding sites and search engines increasing on the web, statics such as this is key information to determining the best value for your money.
As an example of best practices, sites like Eventective often offer special marketing programs and direct response services that you can take advantage of during peak search periods. The site allows you to prepare your marketing materials in advance so that you can expeditiously send it to prospects at the time of your choosing.
Using trend analysis information will help you in both planning and spending. More importantly, it will keep your pipeline full with prospects and new clients.
What sources do you use to identify wedding prospect trends?
Jerry Bazata – “Money Answer Man”
Jerry Bazata (Maine’s DJ Jaz) has over 25 years of experience as a professional DJ entertainer. His firm, J & J Marketing and Entertainment, is a leading consultant to the event planning and music industries. Jerry is a published author and is recognized nationally as an authority on the disc jockey business. He is also Senior Vice President of a global financial institution. To learn about Jerry’s DJ company, visit MaineDiscJockey.com and you can email him at [email protected]. View posts by Jerry.
