Category Archives: BUSINESS

In the Eye of the Storm: Part 2

By Stu Chisholm, “The Complete Disc Jockey” In Part 1 of this series, I spoke of how life’s turmoil can intrude on our professional careers, focusing on a crisis I had trying to rent a car that revealed a hole in my back up plan should my DJ vehicle ever fail. I’m finding that in…

What If Your DJ Business Was a Book?

By Stacy Zemon, Publisher & Chief Scribe Since I started ProMobileDJ.com, I’ve been encouraging DJ business owners to organize and manage their companies as if it were a book. Granted, I’ve never put it this way before but I think it’s an interesting metaphor for what I’ve been trying to say. So pretend your business…

The Power of Consistency

By Stacy Zemon, Publisher & Chief Scribe Throughout my career as a DJ and mobile entertainment company business owner, I’ve strived to stay consistent about consistency. I ran a full-service multi-op in Connecticut with 23 DJs who worked for us. We were the mobile entertainment division of seven radio stations that were owned by a…

Learn About Sales from Being Sold

By Mike Walter, “Multi-Op Corner” If you do sales for a living (and most DJs I know sell themselves, so that includes most of our industry), it pays to be on the opposite end every once in a while. And it also pays to pay attention when you are. We’re all consumers so we’ve all…

Six Tips for Business Success

By Alan Dodson, “Wedding Wizard” I have been entertaining at and producing events since the early 1970’s. Maybe you’ve been a DJ for only a year or are a long-time vet like me. Regardless of how long you have been a DJ, I believe there are six essential things you need to be successful in…

Automate Your DJ Business

By Stacy Zemon, Publisher & Chief Scribe Automating every aspect of your DJ business is a time-consuming and daunting task — and, well worth it because ultimately it is the most time-saving action you can take for your company’s future. Once it’s automated, your business can “run itself” to a certain degree, allowing you to…

In the Eye of the Storm: Part 1

By Stu Chisholm, “The Complete Disc Jockey” At one time or another for most of us, crisis and turmoil in our personal lives can intrude upon our professional lives in some very disturbing ways. For instance, if you use your family vehicle to transport your DJ setup to a gig, a mid-week accident can throw…

Remarkably Successful People

By Stacy Zemon, Publisher & Chief Scribe I’m fortunate enough to know a number of remarkably successful people. Regardless of industry or profession, they all share similar perspectives and beliefs. And they act on them: 1. Time doesn’t fill me. I fill time. Deadlines and time frames establish parameters, but typically not in a good…

Maximizing Local Public Relations Opportunities

By Alan Dodson, “Wedding Wizard” One of the challenges of being a small business, which most DJ companies are, is marketing and advertising. There always is more month left at the end of the advertising dollars. So one of the ways to get your name out there is to utilize free advertising in the form…

Inc. Magazine’s 2012 Coolest College Start-Up

Arizona Pro DJs was named Inc Magazine’s Coolest College Startup in America. http://www.azprodjs.com