By Stacy Zemon, Publisher & Chief Scribe Since I started ProMobileDJ.com, I’ve been encouraging DJ business owners to organize and manage their companies as if it were a book. Granted, I’ve never put it this way before but I think it’s an interesting metaphor for what I’ve been trying to say. So pretend your business…
Category Archives: Marketing
Inc. Magazine’s 2012 Coolest College Start-Up
Arizona Pro DJs was named Inc Magazine’s Coolest College Startup in America. http://www.azprodjs.com
Integrate Your Marketing Efforts
By Stacy Zemon, Publisher & Chief Scribe DJ business owners need to ensure that they are reaching prospects by using different tools such as search engine optimization, direct mail advertising, and email marketing. Having a social media strategy is uber important, as is embracing a variety of tools to maximize your reach rather than choosing…
Creating Great Content for Your Blog
In-House Brochures for Banquet Halls
By Mike Walter, “Multi-Op Corner” In the past few weeks I’ve read a number of blogs written by wedding professionals discussing the practice of banquet halls having “in-house” brochures in which their recommended vendors buy ad space. While I’m not a huge fan of this practice (seeing how it costs me about the price of…
Is Your Direct Marketing to Schools Working?
By Matt Ryan - “School Dance Pro” As this school year comes to a close, you should be working on filling your unbooked dates next school year with new school clients. Many schools that have dance dates selected for next year have already booked with you, but there are others that will have their dates…
Business Lessons from March Madness
by Stacy Zemon - Publisher & Chief Scribe The annual NCAA Tournament — also known as “March Madness” — consists of 68 college basketball teams competing for their sport’s ultimate achievement: a national championship. Some small businesses can cash in directly on the three-week event. But you don’t have to run a sports bar to…
Weekday School Gigs
by Matt Ryan - “School Dance Pro” March and April are two common months for standardized testing in schools. These tests are used to measure student achievement, and in many cases, serve as the school’s report card on the effectiveness of the education it is providing its students. Teachers and administrators do everything they can…
