By Mike Walter, “Multi-Op Corner” If you do sales for a living (and most DJs I know sell themselves, so that includes most of our industry), it pays to be on the opposite end every once in a while. And it also pays to pay attention when you are. We’re all consumers so we’ve all…
Category Archives: Sales
Speaking to Potential Clients
By Stacy Zemon, Publisher & Chief Scribe From Creating Your Value Proposition A Free eBook for joining the Pro Mobile DJ Club As a mobile DJ business owner, you are passionate about what you do and understandably want to tell as many people as possible about your offerings. When talking about your products and services,…
The Discount Dilemma
By Jerry Bazata, “Money Answer Man In the mobile DJ business we often hear experts say “Don’t discount your services. Sell on value!” And yet, 70% of us still discount our services anyway. Why? To fill open dates or close a sale. DJs often justify discounting by thinking “I know I shouldn’t do this but…
Take the Fear Out of the Sales Process
by Jerry Bazata - “Money Answer Man” Nearly all DJs are comfortable sending an email introduction of our services that highlights our company’s offerings; however, when it comes to making unsolicited sales phone calls…well, now that’s a different story entirely. Enter the “Fear Factor.” Unlike calling a prospect who has requested information, making a cold…
Start Your 2013 School Dance Marketing in February
by Matt Ryan - “School Dance Pro” This school year is barely half way over, but school teachers and administrators are already beginning to plan for 2013, so don’t wait until school’s almost out to market your school dance services for next year. NOW is the right time to begin. By acting early, you are…
Becoming a Great Sales Person
by Alan Dodson - “Wedding Wizard” No matter how great a DJ you are, before you can begin entertaining, you must first make the sale. Conventional thinking maintains that great sales people provide great customer service. This creates happy clients, which generates additional sales and a good referral base. However, there’s more to it than…
Booked? Ask If the Date is Flexible!
by Matt Ryan - School Dance Pro How many times have you been called by one of your best school clients to book a date in which you are already sold out or otherwise can’t perform? Is your client base of schools grow, this will enviably occur more often than you’d like, especially considering schools…
