Category Archives: Youth Events

Get an Attitude of “Grad”itude!

By Shayn Satten, “Teen Entertainment Specialist” All school dance DJs know that May and June are big months for middle school, high school, and college graduations. In a recent conversation with a few DJs, I asked how they viewed entertaining at grad parties. To my surprise, all considered them to be just “quick, easy, play…

All School Prom

Is Your Direct Marketing to Schools Working?

By Matt Ryan - “School Dance Pro” As this school year comes to a close, you should be working on filling your unbooked dates next school year with new school clients. Many schools that have dance dates selected for next year have already booked with you, but there are others that will have their dates…

Are your Business Practices School-Friendly?

by Matt Ryan - “School Dance Pro” Take a moment to think about the terms of the contract you send to schools when they engage your services. Do you require a deposit? Is there a cancellation fee? Do you require payment in full before the event? Do you charge a fee to change the contract?…

Weekday School Gigs

by Matt Ryan - “School Dance Pro” March and April are two common months for standardized testing in schools. These tests are used to measure student achievement, and in many cases, serve as the school’s report card on the effectiveness of the education it is providing its students. Teachers and administrators do everything they can…

Start Your 2013 School Dance Marketing in February

by Matt Ryan - “School Dance Pro” This school year is barely half way over, but school teachers and administrators are already beginning to plan for 2013, so don’t wait until school’s almost out to market your school dance services for next year. NOW is the right time to begin. By acting early, you are…

Booked? Ask If the Date is Flexible!

by Matt Ryan - School Dance Pro How many times have you been called by one of your best school clients to book a date in which you are already sold out or otherwise can’t perform? Is your client base of schools grow, this will enviably occur more often than you’d like, especially considering schools…

How Tough Financial Times for Schools Can Impact Your DJ Business

by Matt Ryan With talks of cuts on government spending sweeping the country, public schools are being forced to evaluate how they spend their resources. As a business partner to schools, you depend on their ability to hire you and pay for your services year after year. But what happens when schools must drastically cut…