By Stu Chisholm, “The Complete Disc Jockey” In Part 1 of this series, I spoke of how life’s turmoil can intrude on our professional careers, focusing on a crisis I had trying to rent a car that revealed a hole in my back up plan should my DJ vehicle ever fail. I’m finding that in…
by Stacy Zemon - “Publisher & Chief Scribe” Okay, so you’ve got your marketing and advertising campaigns running in high gear. Now comes the hard part. Simply put, if there’s no to answer the phone or provide a warm, friendly human contact at the other end, what’s the point? One sure way to go out…
by Stacy Zemon - Publisher & Chief Scribe The annual NCAA Tournament — also known as “March Madness” — consists of 68 college basketball teams competing for their sport’s ultimate achievement: a national championship. Some small businesses can cash in directly on the three-week event. But you don’t have to run a sports bar to…
by Mike Walter - “Multi-Op Corner” Recently on this website, Ric Hansen wrote a piece entitled “Sub-Contracting Doesn’t Have to be a Nightmare.” I’d like to use this space to refute some of his points. Mr, Hansen and I both write for this great blog site as well as for The Disc Jockey News, and…
by Michael Port E-mail, Calendar, Documents, Phone (AKA: All things Google) E-mail, calendar, documents, and phone fall into one category because, for me, they are all things Google. Yes, I know they know more about me than my mother, and maybe even the IRS, but I’m willing to trust them, to a point. Google’s products…
by Stacy Zemon, From the book, “The Mobile DJ MBA” The winter holidays are a big gift for savvy DJs who know how to tap into seasonal spending spikes. If you’re on the frenzied front lines of the battle for bookings, advance planning is essential for winning sales and raising your company’s visibility. To stand…
by Stu Chisholm For many DJs, their only adjustment during the winter holidays is to replace their standard cocktail hour and dinner music with some Christmas tunes and then, after dinner, just spin the hits and hope for the best. Yet holiday clients are different in some major ways. First, they’re usually businesses rather than…
by Stacy Zemon These days, it seems that everyone and their mother (including mine) has a Facebook page. In the U.S. alone, about 100 million unique visitors flock to the social network every month. Many DJ business owners are among them, using FB profiles to promote their companies and create client communities. For some mobiles,…
by Mike Walter I talk to a lot of Multi-Op owners from around the country and one of the biggest concerns I hear is the ability to sell their other DJs. Or as I call it: “selling-down.” In other words, selling DJs that are further down your booking board than the client is asking for….
