By Mike Walter, “Multi-Op Corner” If you do sales for a living (and most DJs I know sell themselves, so that includes most of our industry), it pays to be on the opposite end every once in a while. And it also pays to pay attention when you are. We’re all consumers so we’ve all…
Category Archives: Multi-Op Corner - Mike Walter
In-House Brochures for Banquet Halls
By Mike Walter, “Multi-Op Corner” In the past few weeks I’ve read a number of blogs written by wedding professionals discussing the practice of banquet halls having “in-house” brochures in which their recommended vendors buy ad space. While I’m not a huge fan of this practice (seeing how it costs me about the price of…
DJ Horror Stories
by Mike Walter - “Multi-Op Corner” Stacy Zemon, Publisher and Chief Scribe here at ProMobileDJ.com, sent me an email that inspired this article. She wrote: I have been hearing so many horror stories lately about DJs stealing equipment from owners, DJs not showing up for weddings, and single-ops being too afraid to become multi-ops because…
The Importance of Staff Meetings
by Mike Walter - “Multi-Op Corner” A good friend of mine owns a pretty big Multi-Op. We were talking a few years ago and he said something about communicating an idea to his staff and how tough it can be. I said, “Do it at your next staff meeting.” And he went, “What staff meeting?”…
The DJ Sub-Contractors vs. Employees Debate
by Mike Walter - “Multi-Op Corner” Recently on this website, Ric Hansen wrote a piece entitled “Sub-Contracting Doesn’t Have to be a Nightmare.” I’d like to use this space to refute some of his points. Mr, Hansen and I both write for this great blog site as well as for The Disc Jockey News, and…
Music’s Biggest Night
by Mike Walter - “Multi-Op Corner” You watched the Grammy’s last Sunday night, right? I mean, we make our living playing the music that our clients love, so what better way to stay “in the know,” then watching “Music’s Biggest Night,” right? Well,I certainly did, and as I always do, I Tivoed it so I…
Learn to Walk Before You Run
by Mike Walter Happy New Year dear reader! Hope your Holidays were joyous and your 2012 is already off to a flying start. A little while back I wrote an article about making sure your trainees master the basics before they move on to anything else. I used the Beck song “Where It’s At” and…
A Different Perspective
by Mike Walter I got engaged two months ago to my long time girlfriend, Kelly. So now begins the fun and exciting process of planning our wedding (don’t read sarcasm into that, I am actually looking forward to it). One of the reasons this process promises to be fun and exciting, as well as educating…
