Category Archives: School Dance Pro - Matt Ryan

Is Your Direct Marketing to Schools Working?

By Matt Ryan - “School Dance Pro” As this school year comes to a close, you should be working on filling your unbooked dates next school year with new school clients. Many schools that have dance dates selected for next year have already booked with you, but there are others that will have their dates…

Are your Business Practices School-Friendly?

by Matt Ryan - “School Dance Pro” Take a moment to think about the terms of the contract you send to schools when they engage your services. Do you require a deposit? Is there a cancellation fee? Do you require payment in full before the event? Do you charge a fee to change the contract?…

Weekday School Gigs

by Matt Ryan - “School Dance Pro” March and April are two common months for standardized testing in schools. These tests are used to measure student achievement, and in many cases, serve as the school’s report card on the effectiveness of the education it is providing its students. Teachers and administrators do everything they can…

Start Your 2013 School Dance Marketing in February

by Matt Ryan - “School Dance Pro” This school year is barely half way over, but school teachers and administrators are already beginning to plan for 2013, so don’t wait until school’s almost out to market your school dance services for next year. NOW is the right time to begin. By acting early, you are…

Booked? Ask If the Date is Flexible!

by Matt Ryan - School Dance Pro How many times have you been called by one of your best school clients to book a date in which you are already sold out or otherwise can’t perform? Is your client base of schools grow, this will enviably occur more often than you’d like, especially considering schools…

How Tough Financial Times for Schools Can Impact Your DJ Business

by Matt Ryan With talks of cuts on government spending sweeping the country, public schools are being forced to evaluate how they spend their resources. As a business partner to schools, you depend on their ability to hire you and pay for your services year after year. But what happens when schools must drastically cut…

Make Life Easier on School Dance Organizers

By Matt Ryan School dance organizers, normally teachers working under a small supplemental contract, have many responsibilities to juggle to make the day of the big dance a reality. Besides for the obvious hiring of the DJ, organizers are typically responsible for decorations, ticket sales, security, photos, and clean-up – just on dance day. Let’s…

Are You a Good Fit for School Events?

by Matt Ryan I believe there is a DJ for every event and an event for every DJ. School events are a huge percentage of my business because I want them to be. Like many DJs, I have another job – I am also a school teacher. Believe me, this does not mean I am…

Back to School Marketing

by Matt Ryan Now that August is here, teachers, administrators and advisers are filtering back into schools. In fact, school is some parts of the country is already back in session! Hopefully, you’ve already got a great start on your school bookings for this year from the spring; however, it’s not too late to start…

Back-To-School Events

by Matt Ryan There’s no doubt about it, July is the slowest month of the year for school events. Teachers and even most administrators are off for the entire month, away from their school buildings and rarely checking e-mail, if at all. However, in a mere 30 days, back-to-school season will be in full swing,…