Mining for Referral Gold

Gold Nugget

By Stacy Zemon, Publisher & Chief Scribe

If you are a DJ business owner who isn’t constantly mining for referral gold, then it’s high time you develop a referral strategy that will lower your client acquisition cost while bringing in the type of client you are looking for.

How You Generate Referrals

First, start by asking for them. If your DJ company has been around for at least five years, you probably have a number of valuable clients that you can utilize as a resource to generate new ones… so don’t be afraid to ask them to help.

If you tell your highly satisfied clients that you are looking for more clients just like them, you’ll not only flatter them, they will probably bring you more clients that meet your needs.

You can give incentives for referrals as well. For instance, offer clients a nice gift card worth $50 for each referral they bring you.

Also Consider an Exchange

Try partnering with another business that caters to the type of clients you want and work out a deal in which they promote your business and you promote theirs. Photographers and videographers are a natural. You might even suggest an exchange of prospect and brand new client databases.

Of course, getting those new clients is just the first step. Once they are clients, you have to make them repeat clients and then raving brand ambassadors, or you’ll find yourself stuck in the same situation down the road. So, under promise and over deliver – every time!

Mine Your Own Business

Send out thank you notes to EVERYONE who remotely helps your business in some way, or with whom you do business. Be sure to let them know “We invest 100% of our time and energy to delivering first-class service to our clients. As a result, our valued clients, suppliers, and friends refer their family, friends and work associates to us for advice on booking a DJ entertainer. We’re interested in building strong, long-lasting relationships one person at a time.”


  • Stacy Zemon is the Founder, Former Publisher and Former Chief Scribe of She is a veteran DJ Entertainer who is widely considered an authority on the DJ business, and has become a distinguished industry leader over the course of her illustrious 30+ year career. Stacy’s mission is to provide educational resources for DJs that support their professional growth and financial prosperity. She is a longtime writer for DJ Times magazine, and author of the world’s best-selling DJ books: The Mobile DJ Handbook, The DJ Sales & Marketing Handbook and The Mobile DJ MBA. Stacy is a self-described serial entrepreneur (Equal parts creativity and business). From her efforts, she has spawned more professional disc jockey business owners than any other person in the mobile DJ industry!

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