by Stacy Zemon
The holiday season represents a unique time of the year for savvy DJ marketers. Whether online or offline, the consumer audience is at its peak during this time.
People are ready to shop, shop, shop. While hiring a mobile entertainer may not be foremost on their mind – unless they’re planning a party – no one likes to pass up a good deal!
Don’t miss this opportunity to reach potential clients while they are hot! Be sure that you are taking full advantage of this holiday season by taking note of the following e-mail marketing tips for the holidays:
People Are Busy
Remember that people are busy at this time of the year, so keep your newsletters short and informative. If they are too long or dull, viewers are likely to skip right over them.
It’s Time for a Promotion
Offer special holiday coupons or do a widespread promotion across your entire to clients list. Coupons can be given in response to Thanksgiving, Christmas, Hannukah, Kwanza, or the New Year.
Also, there are a lot of holidays coming up, and few businesses will be able to create promotions fast enough to keep up with them all. Consider teaming with another business for your promotions. For example, if your clients purchase photography from ABC company, they will receive a discount coupon for your services. Similarly, if they purchase from your company, the customers will receive a discount coupon for photography at ABC company.
Everyone Wants to be a Winner
In addition to coupons, holiday contests are a great promotional tool. Send out an e-mail informing your prospects and clients of the chance to win something big, like a free DJ for an upcoming party (extras not included).
Free-Free-Free
Offer free “entertainment extras” upon booking with your company. Everyone wants presents around the holidays, and free gifts make people want to spend, spend, spend! Make sure that you have a minimum dollar amount attached to the free gifts, as you want this idea to increase profits, not decrease them.
Spread Good Cheer
Be festive and joyful in your e-mail marketing content. This is a happy time of year, so you want to spread good cheer in all of your communications!
Stacy Zemon - Publisher and Chief Scribe
Stacy Zemon is internationally considered a leading authority and leader in the DJ industry. She has reached an audience of millions as a Radio, Club, Karaoke and Mobile Disc Jockey.
Stacy’s work as a Writer, Author and Publisher have enabled her to spawn the largest number of DJ business owners in the world!
She is author of the world’s best-selling DJ books: The Mobile DJ Handbook, The DJ Sales & Marketing Handbook and The Mobile DJ MBA, and was a longtime writer for DJ Times magazine.
Stacy is also the Founder & President of DJ Video Network – Internet TV for DJs, by DJs.
Her mission is to provide educational resources for DJs that support their professional growth and financial prosperity.
Write to her c/o [email protected] or call 877-442-7170.
For the longer version of Stacy’s story, click here. To learn about the business services she provides for other DJs, click here.
