Category Archives: JERRY BAZATA - Money Answer Man

Act Now for Tax Breaks & Buying Incentives

by Jerry Bazata
GREAT news for DJs! President Obama signed into law a “2010 Small Business Jobs Act” that provides a wide assortment of tax breaks and incentives for small businesses.
Although the bounty on the buffet table is plentiful, there are four main dishes you need to focus on BEFORE year’s end:
Enhanced Small Business Expensing [...]

Read the full article »

When Brides Are Looking for a DJ

by Jerry Bazata
Many engagements take place in November and December during the holiday season, so the beginning of the year is the busiest time because newly engaged brides are starting their wedding planning.
This is important to know because every savvy DJ business owner wants to get the most out of their advertising dollars.
One prime example [...]

Read the full article »

Summer is Hot – Are Your Sales?

by Jerry Bazata
Many DJs find it comforting to blame a slim Summer booking calendar on people being away on vacation or on taking Fridays off for a long weekend.
If you prefer being profitable over being comforted, here’s how you can make your sales sizzle and beat the heat during July and August or any time [...]

Read the full article »

ProMobileDJ.com Writers Featured at DJ Times Expo

We are proud to announce that three of our writers are contributing to the 2010 DJ Times International DJ Expo; Mike Walter, Jason Jani and Jerry Bazata. The trade show will take place at the Trump Taj Mahal in Atlantic City, NJ, August 16th-19th.
MIKE WALTER
Mike Walter of Elite Entertainment will host the Monday Mobile Kick-Off [...]

Read the full article »

Telephone Tips to Stimulate Sales

Effective Communications over the phone can generate opportunities resulting in sales!
Here’s what do you need to know so that your conversations don’t come to an abrupt ending and your voice mail message are not responded to with the dreaded “Delete Key”!
Catching Someone’s Attention
Start a conversation by introducing yourself, your company and role, and your location. [...]

Read the full article »

Pay-Per-Lead Programs: Fiction or Reality?

As marketing director for your own business, allocation of dollars towards the right opportunities is one of the toughest decisions you have to make.
No doubt you regularly receive emails soliciting your business for pay-per-lead programs. This is because new wedding and event planning search engine sites are growing on a daily basis. So, what [...]

Read the full article »

It’s the Perfect Time To Upgrade Your Gear

It’s May, 2010 and this is the perfect time to make an investment in upgrading your equipment. I’ll give you two really good reasons why:

The HIRE Act, signed into law this past March, extended the increased 179 Tax Deduction (more about this in a moment).
New gear such as LED lighting, a USB digital mixer [...]

Read the full article »

Up Your Game with a New Lighting System

Posted by “The Money Answer Man” Jerry Bazata:
Being a professional mobile DJ means more than just playing music and being the master of ceremonies. The job also entails creating an overall sensory experience of both sound and sight that energizes your audience. Every type of event offers countless options for implementation in a manner that [...]

Read the full article »

The Money Answer Man: Educate Prospects to Earn Their Business

Note: This is the first post in a new weekly column by the “Money Answer Man” Jerry Bazata.
In today’s economy, a competitive marketplace has emerged and become saturated with inexperienced DJs seeking to book events by undercutting other disc jockeys. This presents a frustrating challenge for professionals who understand the talent, skills, experience and tools [...]

Read the full article »