by Mike Walter I talk to a lot of Multi-Op owners from around the country and one of the biggest concerns I hear is the ability to sell their other DJs. Or as I call it: “selling-down.” In other words, selling DJs that are further down your booking board than the client is asking for….
by Stacy Zemon Going in to a meeting with a prospect, you have to assume that she/he wants to save money rather than spend more of it, so DJs who position their services in the premium price range have an immediate challenge. However, with the right formula, you can earn the right to charge clients…
by Jerry Bazata Many DJs find it comforting to blame a slim Summer booking calendar on people being away on vacation or on taking Fridays off for a long weekend. If you prefer being profitable over being comforted, here’s how you can make your sales sizzle and beat the heat during July and August or…
Effective Communications over the phone can generate opportunities resulting in sales! Here’s what do you need to know so that your conversations don’t come to an abrupt ending and your voice mail message are not responded to with the dreaded “Delete Key”! Catching Someone’s Attention Start a conversation by introducing yourself, your company and role,…
Sooner or later prospects are going to ask you about your price. Some will ask before they agree to a meeting. Some will ask during your presentation. Yet others will politely wait until you have finished speaking. No matter what questions you ask or how well you have described your services, a prospect still wants…
As Mobile Disc Jockeys we have a lot of roles to juggle: Emcee, Event Planner/Coordinator, Music Programmer/Mixer, Audio and Lighting Technician and Roadie. Experienced pros have the ability to “read” a crowd to ensure our music and actions are in line with their desires. What’s more, we can teach participation dances, as well as hosting…
At its core, selling is the art of persuasion, which is based on relationships. Your success in selling your DJ services is determined by your ability to quickly form quality relationships with prospects. This can be established by actively listening to them, asking questions to gain information, fulfilling their needs, and demonstrating your credibility. 1….
As professional mobile disc jockeys we are also Emcee’s, Interactive Party Hosts, Event Coordinators, Music Programmers and Audio and Lighting Technicians. What’s more, we can teach participation dances, and host contests and games. Do we warrant a premium fee? You bet we do. Just remember to always be worth your asking fee, and always give…
