Dave Austin – Music Professor

Music Giants You've Never Heard Of

By Dave Austin, “Music Professor” I had a rather lengthy meeting last evening with a bride and groom, and among the numerous topics discussed, were song selections for their ceremony and reception.  The couple want several selections that are a…

New or Used – The Quest for DJ Gear

By Dave Austin, “Music Professor” For the past couple of months, I’ve been “out of service” due to having surgery on my injured knee.  So, I’ve had time to do some extra reading and thinking.  I’ve noticed that among DJs,…

Playing Smooth Jazz at Events

By Dave Austin, “Music Professor” You, too, may have attended an event at which the background music just wasn’t quite appropriate and intruded on that time when guests were enjoying their cocktail, socializing, or having dinner.  A recent question posted…

Low Cost Marketing Tools for DJs

By Dave Austin, “Music Professor” Last month, I discussed an advertising principle known as Top of Mind Awareness and talked a bit about how we, as DJ business operators can employ that powerful tool.  That topic comes from a marketing presentation which I’ve…

Creating Top of Mind Awareness

By Dave Austin, “The Music Professor” Let’s face it – competition among DJs can be brutal.  Even among ourselves, as friends and colleagues, we can find ourselves in competition with one another.  And, it seems like new DJs are popping…

How Do You Sound to an Audience?

By Dave Austin, “Music Professor” During the past year, I replaced my old fashioned cassette recorder with a nifty new portable hand-held digital recorder; a Tascam DR-05. I use it for a number of purposes, but frequently for recording and…