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Branding Your Company

Branding

Business Lessons Learned From Santa Claus

By Stacy Zemon DJ business owners can benefit from paying attention to a page or two from Santa Claus’ playbook. Listening to customers, never overpromising, staying positive and not overpaying for new gear are all […]

Branding

Making a Power(ful) Point

By Ben Stowe, CTS, “Sound & Lighting Guru” Usually my articles are on something techy, and usually related to some specific piece of gear or best practice. I suppose this one doesn’t stray far from […]

Branding

Is Your Ego Getting in Your Way?

By Stacy Zemon Have you ever met another DJ with a big ego? I know, it’s a silly question because most of us have, shall I say, very “healthy” egos. We’re performers and can’t help […]

From Our Guest Writers

Make Corporate Events Fun

By Mark Peace Thomas, Wedding Entertainment Director Many of you may be reading my title as “Wedding Entertainment Director” and saying: “Why would I take [...]

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