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Branding Your Company

Branding

Business Branding Tools

By Stacy Zemon Your brand is a value proposition. It is what people expect to get when they book your DJ service. It is the promise of certain benefits both material and experiential, and immediate […]

Branding

Attracting High-End Wedding Clients

DJs, it’s no secret that luxury brand buyers’ needs are quite different from those of traditional buyers. With more resources and generally less time available than the average consumer, competition for their money and attention […]

Branding

Business Cards – Your First Impression

By Dave Austin, “Music Professor” I was attending a DJ conference some time back, and as most of us do, exchanged business cards with most everyone I met.  However, one DJ’s card (which I still […]

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