by Ray Martinez
This is a post about the importance of expressing gratitude to all of the people who have made a difference in our lives. It’s also about taking stock and making changes when they are necessary.

Here’s my inspiration.

One of my favorite songs of all time is Garth Brooks’ “If Tomorrow Never Comes.” There’s a [...]

by Stacy Zemon
When building your social media marketing plan, it takes some time for effective strategies to cement themselves. If your DJ service is looking for ways to leverage social media (and you should be), here are some techniques that can help your business expand its reach.
Focus On What Makes Your Company Unique
The key to [...]

by Stu Chisholm
As a mobile DJ business owner, you must strive to stand out from your competitors – to be different in a good way. This translates into everything from your business card to your website, brochures, planners and promotional materials. And, they all should scream “FUN!”
Don’t be afraid to break norms and [...]

With the 2nd generation of its top-of-the-line wireless handheld transmitter, Sennheiser announces the SKM 5200-II with a switching bandwidth of up to 184 MHz.

A familiar sight on stage and TV, the SKM 5200-II provides sound engineers with expanded switching bandwidth of up to 184 MHz along with Sennheiser’s renowned transmission reliability. A further highlight is [...]

by Ray Martinez
I am a big proponent of customer service, and making sure that I always give the best I can give.

The legendary basketball coach John Wooden, who passed away this year just shy of his 100th birthday, created the “Pyramid of Success.” He called the top pillar “Competitive Greatness.” Coach Wooden described this as, [...]

by Stacy Zemon
Are you wondering how to properly compensate your employees or sub-contractors for the services that they provide? Here’s my opinion on this controversial subject!

There are several variables that play into the equation.  Your goal should be to attract and retain talented people who find it more worthwhile to stay with your company than [...]

Livescribe Inc., maker of the award-winning Pulse smartpen, has unveiled Echo™, the newest smartpen in its product lineup. Geared for the business professional, it makes sharing, securing and organizing information simple.

Notes, audio, and other information captured on paper are now seamlessly integrated into online applications and services. Integration with Adobe PDF brings the communication [...]

by Stacy Zemon
Going in to a meeting with a prospect, you have to assume that she/he wants to save money rather than spend more of it, so DJs who position their services in the premium price range have an immediate challenge. However, with the right formula, you can earn the right to charge clients [...]

by Alan Dodson
How do you stand out in a market that is filled with low-priced and inexperienced DJs?  “WOW” your clients at every opportunity, that’s how!

Let’s face it, the one thing we all want to be is unforgettable. If you’re not making a positive and lasting impression then it might be time to add some [...]