Featured Articles

DIG IT! Time To Break Out The Shovel.

People who have known me a long time may find this month’s topic ironic, as I am still quite well known for the audacious, gigantic DJ system I used to tour around with during the ‘80s and ‘90s, yet what’s…

Ghost Busting Leads

One of the biggest issues facing DJs beyond the price paradox has been the problem of leads that just seemingly happen to ghost you.   As a matter of fact, one of the biggest reasons why brides have been ghosting…

And God Spoke: History That Every DJ Should Know

Earlier this month I had the pleasure of seeing a rough-cut preview of the new documentary, “God Said Give ‘Em Drum Machines,” a history of Detroit techno and the birth of the billion-dollar electronic dance music industry.  While Chicago has…

Can We Separate the Art from the Artist?

There is a huge debate raging within DJ circles right now.  With the new HBO documentary, “Leaving Neverland”, exposing more of the dark side of Michael Jackson DJs are left wondering.  They are wondering Should they play his music or…

Great Communication = More Referrals

One key difference between highly successful mobile DJs and those who are griping about not getting enough quality work really comes down to communication. Having quality marketing materials, a fancy website, and even killer DJ and Public Speaking skills, really…

Sell It Before You Buy It

A true entrepreneur and business owner are always seeking new opportunities to increase revenues and improve the cash flow of the business.  The primary objective is to organically grow your customer base by doing more events and increase the cost…