Former Writers

10 Effective Ways to Market Your Mobile DJ Business

By Stacy Zemon Successfully marketing your mobile entertainment company means utilizing a variety of methods that can work together synergistically. As your combined efforts create greater brand awareness of your company, your efforts will start paying off even more. Whether…

10 Tips for Running a Successful DJ Business

By Stacy Zemon As the former owner of a full-service, tri-state multi-up with twenty-three DJs, I’ve learned a thing or two about what it takes to be successful in business. Here are 10 things you need to know about running…

Create a Solid Strategy for Your Website

Your DJ website should have a well-defined strategy. In order to do this, you must first ask yourself the following questions: What are my brand goals? Knowing your brand, inside and out, is the key to success. Without a thorough,…

Your 30-second commercial: How to be concise and impactful

By Andy Ebon, “Wedding Marketing Expert” If you have been involved in any organization or networking group, you’ve been asked to voice your 30-second commercial or elevator speech. Those critical few seconds determine what other people remember about you and…

Responding to a Prospect Who Say’s You Charge Too Much!

By Stacy Zemon Recently, I posted the following question on Facebook: “How do you respond when you are speaking with a prospect, and she/he tells you that you charge too much?” DJ responses poured in by the dozens. Their answers…

3 Critical Marketing Metrics to Follow

By Stacy Zemon, Editor & Chief Scribe Metrics are the foundation for any successful DJ company’s marketing strategy, but most companies fail to use many of these important metrics to calculate success or failure. Too often, they focus heavily on…